Market landscape and Rollout Plan


Market analysis
Market positioning
Writing and presentation
Internet and connectivity


A big internet company wants to increase access around the world for it’s next stage of growth. With majority of the people living outside developed economies, the company wants to focus on emerging markets. Your goals is provide them a view of the internet landscape around the world


The analysis should cover the following:

  • State of internet around the world
  • Activities by current players in the market
  • Where should the company invest resources and why?
  • Risks and concerns


3 page document or 6 slides presentation.

From Google Loon to Star link satellites, there has been significant change in technologies that can be used to increase internet access. The project dissects the following areas:

  1. Status of internet access in the world
  2. Internet access providers, promoters and stakeholders
  3. Market entry framework
  4. Ideas to enter new markets

Please do not share confidential information related to your employer.

Prowess does not encourage or support sharing of intellectual property owned by a 3rd party.

You may share your own work or a redacted version of a work project that does not disclose any proprietary information.