HR on the Ground
- Research and analysis
- Government
- Gabriella Miele
Context
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HR on the Ground – Philadelphia Parks and Recreation Internal Marketing RestructureObjective
Figure out why the Philadelphia Parks and Rec team has a hard time communicating with one another.Format
Resources (if any)
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Solution Summary
- Found the key internal communication dilemma that fundamentally changed the program
- Created an internal marketing infrastructure for the Marketing and Communications department
- Presented to the President of Parks and Recreation with a team of 10 other students
- Conducted research and analysis on 5 internal individuals in the Parks and Rec department
- Conducted research on internal marketing communication system
Methodology
Key findings
- The Parks and Rec team didn’t have any internal marketing, nor communication systems in place.
- They had a ton of archaic systems in place that employees didn’t utilize and were outdated
- No centralized system of communication
References (if any)
The author has not requested endorsement for this project.
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