With 6 years of experience in product marketing in the B2B SaaS industry, I bring expertise in user research, data analysis, and strategy. Eager to transition into Product Management, my passion for strategic thinking and cross-functional collaboration drives me to create impactful solutions that positively impact people’s lives.
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Currently in a contract role as a People and Project Manager at HubSpot to take over during someone’s maternity leave! I will be leaving this role by July 2023.
Directed a team of 9 freelance writers, overseeing creation and editing of 600 annual content pieces. • Aligned development with the product roadmap, ensuring precise execution of strategic business objectives. • Spearheaded meticulous metrics forecasting and tracking, optimizing website traffic, and ROI for PPC, SEO, and link building.
Career Highlights
• Achieved an outstanding 1,700% surge in Single Page SEO Revenue, showcasing expertise in driving remarkable revenue growth through strategic SEO initiatives. • Propelled revenue by 100% in 4 months by leading cross-functional teams for web and mobile platform development. • Cultivated an exceptional 80% client retention rate, nurturing trusted advisor relationships across 18 technical projects. • Curated impactful technical training for 100+ global agencies during COVID-19, ensuring unwavering revenue streams
•Created original content for Instagram stories, Pinterest, and LinkedIn
•Curated a content schedule for Instagram Stories each week with original content
•Acquired a list of influencers and potential partnership opportunities through social media interaction
•Informed and educated customers on products and various questions pertaining to the product line.
•Resolved customer service issues that rose publically or privately through all social media channels.
•Consulted with the CEO & Founder, the Marketing Manager, and Social Media Manager for content distribution.
•Expanded engagement and outreach through Instagram, Facebook, and LinkedIn
• Initiated as the first Social Media Manager of Jomar Stores and oversaw new marketing initiatives (eCommerce events)
• Curated and maintained 3,000 items of clothing in eCommerce store and generated $100,000 in revenue for the first 3 months
• Launched process of social media re-branding
• Advertised 10 Promotional events that generated $300,000 revenue (average ticket price $30)
• Negotiated with customers and updated eCommerce store(s) with listings.
• Created a 75% increase in sales over 6 month period
• Created brand voice, tone, and copywriting for Jomar’s social media branding
• Maintained over 1,000 page views on Instagram
• Gained over 500 followers organically in a two month span on Instagram
• Responsible for public relations to local designers and local shops
• Secured a vendor spot at the Philadelphia Fashion Show
• Create original content for posts
• Engaged customers on Instagram platform
• Create flyers for promotions every week and extra seasonal sales – both online and in-stores
• Initiated usage of SEO in posts
• Update Google My Business listings with promotions, events, digital outreach, and reply to reviews
*resigned
Founded and operated an independent consulting business, securing partnerships with companies like Pitchbox, Yotpo, HubSpot, and Kismet Prints.
Developed the business website, optimizing design and content for user engagement and search visibility.
Generated 100+ qualified leads monthly through effective marketing strategies.
Collaborated with clients to craft comprehensive product roadmaps, enhancing user experiences and customer satisfaction.
Consulting Highlights:
Minor in Business
GPA: 3.63
•Full-time student and full-time worker maintaining above a 3.5 GPA
•Consultant, American Marketing Association, 2017-2018
•National Society of Leadership and Success, Fall 2017-Present
•Hyphen Literary Magazine, Spring 2017