WhatsApp the Product:

• It’s a P2P messaging app which lets users connects with each other using their contact number
• Users can create groups, broadcast lists, and put up stories within the Meta ecosystem or separately
• Users also have the ability to share different forms of media like images, location, videos, links etc.

Why do I like it:

• Helps me stay connected with my family and friends in back home
• Ability to share things that are personal with them, without the need to put it on any other platform
• Easy access to video calling using the Wifi without having to worry about the international call rates

Sanitation Questions:

• Purpose of Improvement: (DECIDE YOURSELF) Revenue
  • We are in a mild recession, which we have no idea as to how long it will last. WhatsApp is one of the most popular messaging apps, and has already acquired well over a billion users. Also, if someone has WhatsApp, they are already using it over other social media platforms to stay closer to their loved ones, and share things that they don’t wish to share to a larger audience. Therefore, I feel we are at the monetization stage for WhatsApp.
• Geography to Focus on: US
• Devices to Focus on: Mobile Only
• User Segment to Focus on: (DECIDE YOURSELF)

User Segments:

• Individuals- Use WhatsApp for personal use like staying close to family
• Small to Medium Business- Use traditional messages
• Large Business- Use traditional messages

Segment of Choice is SME:

• Have the ability to pay
• Looking for ways to acquire and engage customers

Pain Points:

• Customer Acquisition- acquiring new customers to their business (not necessarily something WhatsApp can solve as we keep the information of our users secure and can not market that information to potential businesses so they could acquire those customers)
• Retaking Forgetters- getting the customers who left their business on the cart page or after signup
• Customer Engagement- Visits to site from acquired customers
• Customer Education- About the new products, services, deals, and offers

Solutions:

• 1. Provides rates cheaper than messages to share content like gifs, videos, and photos
• 2. Provide the ability to let SMEs gather user information in a safe manner by letting them ask for it through secure forms
• 3. Provide the ability to get order summary, exclusive gifts and offers by creating an API for POS payments which is directly linked to WhatsApp
• 4. Build a WhatsApp shop which allows the SME to connect as a personal helper (like in a showroom) with the customer
• 5. Build a WhatsApp shopping AI, where a user can interact with WhatsApp about their needs, create lists etc. For the businesses that are subscribed to that service, we can recommend their products

Whatsapp – An app to connect with people around the world for free. Clarifying – Can focus on the Whatsapp that consumers use? I am not very familiar with business uses , never had to need to use. so I will focus only on the one that I am familiar with Whatsapp that I use in a day to day us.

Monetize Whatsapp- We must not lose the sight of the original mission of allowing every one to connect with their near and dear ones free of charge.

Mission / Why? Huge market size High engagement almost used on a daily basis. I see lots of groups created to socialize their products. Product socialization and marketing is in the rise since pandemic on whatsapp – providing free marketing and creating awareness,

Customer segment

• All consumers

Very small busines owners with an avg. revenue of $50000 + / yr selling clothes, jewelry, art, ancient statues, 1b consumers usa 350m – 90% of the users are on whatapp 295m – 5% 1500000m users * 50000 75000000000 – $7.5B market size if get a commission of 2% from 7.5B – 700m or a subscription model –

USer journey and painpoints

• esisting whats app group they vendors post their ad and a new group to join
• they start posting their products with price periodically
• I keep watch it and if i find something I like i have to connect with them individually
• make the payment using paypal or zelle
• send what i am interested in

Sellers Take pics and constantly post on all their groups as there are only 300 users allowed in a group keep track of all orders outside whats app collect money and then get everyones address procure the goods and ensure it reaches the buyer or redirect to a website externally.

Painpoints Buyer what out
contact the seller depth of the problem how big is the problem provide details of what is needed everytime they like a product
no way to know what happened to their product keep calling or messaging the seller tlll its recevied – have no way to return or post their complains or issues.

Seller keep track of addresses
place orders for each request send or ds each order to the buyer keep track of payments have no reviews to bank on very difficule to scale – limited to their known groups

Solution

Allow them to open a store on whatsapp – get a commission too long process Allow them to make payments on whatsapp – easy to implement and launch MVP – allow customers to make a payment and save COF via whatsapp so theirpayment is secured and there is a way to report fraud, one time save the payment method and reuse it get a commission pay for the convince Allow the sellers to expand to all relevant groups based on the matching consumers using AI ask the consumers if they like to see more products like this, if yes expose them to other similar sellers. Sellers may not like this as they are now exposed to competition, but at the same time they are also getting more customers so it nullifies

Monetize Whatsapp clarifying

Motivation / Why? Whatsapp is to allow people to reach anyone around the world with no cost. Communicating with your loved and near and dear ones has become so easy and free.

We do not want to take away this value and disrupt the customer base. Strength of whatsapp is huge customer base which fuels facebook personalization etc.

Monetization –

1. Grow the customer base 2.2B increasing – reaching to more rural areas.
2. Monetize from existing customer base.

Ecosystem

Customer – individual users who use for chatting and connecting with family, friends SB – Individual users selling products for lifestyle by creating a group that has its customer base and consistently adding products, taking orders and managing.

Pain points SB owner has about 500 -1000 customers , since whatsapp doesnt allow more than 300 users, they create multiple groups. whatsapp only allows to post their product images.

Ordering, payment return conversations all happen outside whatsapp.

SB owner has to keep track of all these info from 500 – 1000 customers and operate.

Solutions 1.

Build a whatsapp shop – that seems like chat but has the ability to Load the catalog , manage Accept payment close the order.

For customers View the catalog make a payment check the order status

Whatsapp gets a revenue share out of the payments made. Whatsapp can charge a fee for the SB owners to own a shop.

Cons – people would still like to manage outside whatsapp, but slowly they will adopt for the simplicity.

Solution 2 – Allow SB owners to advertise their products in all the chat groups that match their customer segment.

Charge for the advertizement

Allow the sb owners to select their customer segment and post a message to all the whatsapp groups that matches their segment and requesting them to join the whatsapp group if they like to know more about the product.

If the number of users go beyond 300 – then convert the SB owner to business account.