Context: Linkedin is a professional network, Discord is communication platform. While Linkedin builds out ways of communicating within Linkedin to connect professionals, notifications and feed do a bug part of the lift when it comes to networking. Linkedin jobs platform is another avenue to drive traffic to Linekdin site. Discord is a hub for community building around certain shared interests. Interests could be gaming , trading and even job search.

Goal for acquiring Discord : If Linkedin (microsoft) wants to acquire discord for adding more portfolio companies that are adjacent tools for community building – then this could be potentially beneficial depending on price tag for Discord. There could be potential cross pollination across these two platforms. If Linkedin wants to build out niche interest based communication threads/channels within Linkedin to push more engagement (imagine dedicated channels for job search, AI news, VC funding etc) – I would imagine this can be built within Linkedin using Discord or Slack APIs. In other words, Linkedin should buy discord for market and user base expansion, provided the price tag justifies the net new client and life time revenue addition for Linkedin.

Context: Linkedin is a professional network, Discord is communication platform. While Linkedin builds out ways of communicating within Linkedin to connect professionals, notifications and feed do a bug part of the lift when it comes to networking. Linkedin jobs platform is another avenue to drive traffic to Linekdin site. Discord is a hub for community building around certain shared interests. Interests could be gaming , trading and even job search.

Goal for acquiring Discord : If Linkedin (microsoft) wants to acquire discord for adding more portfolio companies that are adjacent tools for community building – then this could be potentially beneficial depending on price tag for Discord. There could be potential cross pollination across these two platforms. If Linkedin wants to build out niche interest based communication threads/channels within Linkedin to push more engagement (imagine dedicated channels for job search, AI news, VC funding etc) – I would imagine this can be built within Linkedin using Discord or Slack APIs. In other words, Linkedin should buy discord for market and user base expansion, provided the price tag justifies the net new client and life time revenue addition for Linkedin.

Solution: Professionals mainly use LinkedIn to find jobs. Companies list their job openings to which individuals reply. Discord is on similar lines but not used by professionals. It is majorly conceived as a gaming platform. It has features like free text/audio/video calls. Both platforms are used for connecting people. Source of Revenue for LinkedIn: Job postings & premium. Premium users can send messages an unlimited number of times to companies. Companies are charged for posting jobs on Linkedln. Acquiring discord can be beneficial. Companies can be charged for interviewing the candidates on LinkedIn using discord channels. Each company can have its channel personalized channel enabling easier management. It is more convenient for users to maintain different company discord channel links for job interviews than Zoom links. The perception of discord is very different compared to LinkedIn. Discord’s cash cows are its nitro subscription packages & developers self-publishing games. These are the clash of interests. Companies may be hesitant to adapt to this. The UI of Discord can also be complicated for new users. If linked acquires discord it should not indulge in brand extension. Kindly rate this