1. CLARITY–
2. To ensure that the goal that we set aligns with the mission of the company, my understanding of the mission of google chrome is maximizing access to information
3. Do we want to focus on any particular themes such as privacy and security, intelligent features, digital well being
4. Are we looking at the setting the goal for a specific market or WW, because that would affect the language features, dealing with low-bandwidth situation, etc.

FRAMEWORK – Brainstorm on Potential goals, Key Actions, Trade-offs

SOLUTION – Brainstorm potential goals

I would like to discuss one goal for each of the themes

1. a)     privacy and security: become number one rating in privacy and security category among all the browsers

1. b)    intelligent features: build new features to increase access to user information that are used by billion plus users

1. c)     digital well-being: create tools that promote well-being for billion plus users in terms of tracking time spent online, sending reminders for taking breaks, help users to wind down.

I would prioritize the digital well-being where our goal is measurable

Key actions and success metrics

1. a)     Number of users accessed digital well-being features (acquisition-top of the funnel)

1. b)    Number of users took health-breaks to walk by virtue of the well-being features (activation)

1. c)     Average number of days customers use this feature in a year (retention)

1. d)    Number of customers that shared the tools with their friends (referral)

Discuss trade-offs

One major potential downside with digital well-being is that it might lower the engagement (time spent) on the google chrome and other suite of google product.

But still, it is a right thing to do to promote digital well-being and also to create long term value for the customers. Also, if google does not create this feature, third party might create this feature to fill-in the gap in the market.