Design a cell phone for children.
Microsoft- Dhiraj Mehta
Okay.
C: So, what is the age group of children we want to target?
Also, are we targetting normal children or specially abled children?
I: Lets say,we are targetting school going children below 5 standard. Also, we are targetting normal children without any specially abilities.
Okay.
So, from the information, this product will have the below Users:
- Children in K-5 standards
- Teachers
- Siblings( elder or younger)
- Parents
We are focussed on Children in K-5 standards.
Thinking about the User Needs in this segment, the following come to mind:
| S.No. | User Need | Priority for Children |
| 1 | How to get help in my studies? | High |
| 2 | How to think and be more creative? | High |
| 3 | How to search a query I may have on Google? | High |
| 4 | How to stay safe and secure? | High |
| 5 | How to communicate with friends and family? | Medium |
| 6 | How to be entertained? | Medium |
| 7 | How to wake up on time? | Medium |
| 8 | How to plan my day better? | Medium |
| 9 | How to know about sports and physical activities? | High |
| 10 | How to know about current affairs which I should know? | Medium |
| 11 | How to learn new languages? | High |
The Cellphone will be a different product than the current phones and won’t have other functionalities than ones mentioned in the design.So. we will pick the High Priority User Needs.
Lets see the solutions for the High Priority User Needs.
| S.No. | User Need | Solution | Impact |
| 1 | How to get help in my studies? | Built In Edutech Apps | High |
| New Version of YouTube where only Educational and Sports channels can be susbcribed and watched | High | ||
| 2 | How to think and be more creative? | App which encorages Lateral thinking | Medium |
| App which explain Science/Maths/geography facts concepts in different way than academic lessons | High | ||
| 3 | How to search a query I may have on Google? | Google Search feature that allows parents to restrict websites/ topics to stop them from appearing in search | High |
| 4 | How to stay safe and secure? | App which allows Parents to track location and phone usage of children | High |
| SOS Button to send automated calls and SMS to parents in case of danger | High | ||
| 5 | How to know about sports and physical activities? | Watch Sports and physical activity channels on YouTube | High |
| Follow Sports and sports personalities on Google News | Medium | ||
| 6 | How to learn new languages? | App that allows children to translate and learn different languages | High |
| Voice search feature | Medium |
So, essentially these product features encourage the kids to learn in both academic and creative ways.
They ensure that he is using the phone and google search in the correct way to encourage both intellectual and co curricular development.
This allows parents to monitor the child for safety and security purposes.
Few Metrics we can consider are:
- No. of User, stickiness, no. of user buying the next upgrade
- No. of google searches per day
- No of videos watched
- New languages learnt: improvement in Language score in language learning app
- Improvement in academic score in Edutech Apps and in school performance( via a survey)
- Lifetime Value of the Child User( when he becomes adult and buys the normal smartphone of the same company).