Global Software Market Research & Analysis


Writing and presentation
Market analysis
Market positioning




A big software company wants to increase access around the world for its next stage of growth. With majority of the people living outside developed economies, the company wants to focus on emerging markets. My goal is to provide them a view of the software landscape around the world


The analysis covers the following:

  • State of software around the world
  • Activities by current players in the market
  • Where should the company invest resources and why?
  • Risks and concerns

6 page document

I adopted a secondary data review approach for this project. This involved identifying and reviewing a collection of secondary data from multiple credible sources on the relevant project themes. Some of the sources include:

  • Statista
  • Market
  • Grandview

The author has not requested endorsement for this project.

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