In Andrew Skotzko’s article, “How to know if you’re interviewing at a strong product company,” he addresses the growing concern among product professionals about finding a work environment conducive to building strong products. Skotzko emphasizes the importance of evaluating a company’s product culture during the interview process and avoiding the common pitfall of joining a company where good product work occurs in spite of dominant practices and culture, not because of them.

Skotzko introduces the concept of “reverse interviewing,” urging product managers to ask specific questions that unveil the reality of a company’s approach to product development. He provides a set of key questions, such as inquiring about recent features shipped, the frequency of customer interactions, the last killed product or feature, the articulation of the product vision, and the regularity of coaching sessions with managers. These questions aim to uncover whether a company fosters empowered product teams, engages in continuous discovery, and has a clear, compelling product vision. Skotzko’s insightful guidance encourages product professionals to be discerning in their job searches, ensuring they invest their time in companies that align with their values and offer an environment conducive to building impactful products.

Overall, the article serves as a comprehensive guide for product managers, offering practical advice on assessing a company’s product culture and making informed decisions during the interview process to avoid investing time in roles that may hinder career growth and fulfillment.