CQ:

1. Role and company – PM in a tech firm

2. Geo – India

3. Timelines & Constraints – 3 months, NA

4. Goal – Make learning music easier via digital means; we want to do the same at a mass scale

Summarise: As per the goal, we need to design an app from scratch and work towards the acquisition, engagement bit.

Approach: User persona, pain points/use cases, solutions, tradeoffs, metrics

Users:

1. Learners

   1. New Bie -> H frequency of occurrence, also it relates with the goal so moving ahead with this base

   2. Intermediate

   3. Expert

2. Teachers

3. Instrument sellers

Pain Points/Use Cases:

1. Before starting to learn -> P1 problem statement though this would also come first in the maslow’s hierarchy of needs

   1. Decide which instrument to learn -> P0

   2. Not aware what monetary/non-monetary investment would be required to learn the same -> P1

2. During learning -> What happens here though is most important as this is the real learning phase

   1. Assistance and doubt removal -> P0

   2. Keeping up with the motivation to achieve the goal -> P4

3. After learning

   1. How to perform and monetize the skills -> P3

   2. Participate in events and win laurels for self -> P2

Have ranked the use cases basis the user journey and urgency of needs

Focussing further on P0 items for the app launch in the next 3 months

Solutions:

1. Decide which instrument to learn

   1. Show which instrument can learnt in how much time, level of complexity, do’s and don’ts -> M-H impact, L effort

   2. Sync contacts and show if any known person is learning anything which can help make the person make a choice -> M impact, M-H effort

   3. On app trial, sort of game like with a better UI and real life complexity which can help people understand the sound, finger coordination to feel the instrument -> M impact, H effort

2. Assistance and doubt removal

   1. Form a community of participants where people can ask doubts and can get answers -> M-H impact, M-H effort

   2. Live Video calls which people can attend to learn the skills. Same would also be available in saved videos -> H impact, H effort

Final solutions:

1. Show which instrument can learnt in how much time, level of complexity, do’s and don’ts

2. Form a community of participants where people can ask doubts and can get answers

3. Live Video calls which people can attend to learn the skills. Same would also be available in saved videos

Tradeoff –

1. Increase in screen time and digital footprint for the users

Metrics:

1. Acquisition:

   1. #of sign ups

   2. User base

2. Activation:

   1. % of signed up user who enrolled for a course

3. Engagement:

   1. % Number of views/participants per video

   2. # comments/exchanges per video