At my interview with Google, I made an in-depth explanation of 3 products, but for time reasons, I will only describe my favorite.

My three favorite product are:

1 – Personalized Radio flyer folding wagon

The way I am going to structure my answer is:

• The problem that the product solves
• How does the product accomplish these goals
• How does it compare with alternatives

Personally, it solves my logistic when I need to go:

• – Camping
• – Beach
• – Trail
• – Picnic
• – Groceries
• – Skying

In all those situations and having a big family, you need to carry lots of stuff. Kids never want to take their chairs, clothes, toys, Skyes, boots, etc.

This cart, with its personalized all-terrain wheels, can be used in sand, snow, rocks, or city, which is perfect for all situations.

I love this product because it folds and feet ideally in the trunk of my car, so we can transport it whatever we go.

Its canopy is excellent for kids to rest from being exposed to the sun and have a break.

I personalized it so we can have extra space to travel with our cooler in the back platform.

After investigating the market and other alternatives, I found this wagon was more expensive than other carts. Still, the possibility to personalize it (wheels, colors, style), add accessories, have replacements, a well-known brand, helped with my choice, and we love it!!!

2- Self-service car wash booth

I don’t have space to store accessories and cleaning products or even the area to wash at home.

The automatic car wash machine never cleans as I expected, and with time car gets its paint deteriorated.

People that love car detailing want to use high-quality products and technology, and take care of their vehicle, the self-service washing kiosk is the best choice.

The problems that solve for me are:

• Having all the products, I could need to wash my car.
  Water, soap, wax, other specialized product, vacuum, cleaning the seats, drying, etc.
• Having the technology to accomplish the task
• No time constraints

3- Package concierge

Problems it solves:

• Anti-theft
• Notification when a package arrives
• Follow up in case you forget to pick up
• Different size capabilities
• Super fast and reliable
• 24/7
• Nice design

The VP of Radio Flyer personalized wagons askes you to design an APP for that product.
Me: Are we pursuing a specific goal?

I: You set it, we just want to develop an app

Me: May I design features in the app related to the hardware capabilities of the wagon?

I: that would be great

Me: I would like to set some constraints before sharing how I would structure this answer and define metrics and goals.

I: go-ahead

Me:

– constraint 1: Android app to start and test in the US (In the US we have beaches, mountains, parks, every climate to check the product)

– constraint 2: I assume we have no budget or time constraints and a team of specialized engineers.

I: Go ahead

Me: With this in mind, I would concentrate on defining the best personalized, scalable wagon with smartphone integration. We want to continue differentiating radio flyers focusing on customer satisfaction.

The reason why I am not thinking of monetizing at this time is that we should conduct a test before, and if results are ok, we could campaign an upgrade.

Pursuing a unique experience with our wagons will bring more revenue for the company and acquisition threw virality and campaigns.

Sounds good?

I: Yes, go ahead.

Me: With this in mind, I would like to structure my answer.

In the first place, I would like to define user personas and their pain problems.

After sharing those personas, I would like you to prioritize what personas pain point we are trying to solve.

Prioritizing one problem, I will brainstorm some solutions, prioritize on, define key metrics, and summarize my recommendation.

I go ahead.

Me: Give me just one minute to collect my thoughts.

45 seconds later…

Families (Open in, Trail families needs, campaign families needs, sky families need, groceries family need (Costco), picnic family needs)

Retailers (big retailers, Amazon, eBay, Costco, sky rentals, camping rentals, sports basement)

Do you want to focus on some specific?

I: I would like to focus on families that go to the snow, sky or fun

Me: Awesome, that one was my favorite.

Pain points:

• You need to move equipment from car to destination; this could be over snow, ice, climb, etc. But when you start having fun at one point, you may not finish at the same destination. (This is a problem because you need to return for your stuff)
• Need to make sure your things are where you left them