Design a learning solution for Meta (Facebook).
Meta- Tina Greist
Design a learning solution for Facebook
C: I have a couple of quick clarification questions. By learning solution, do you mean a product where the user can take lessons/courses on a wide variety of subjects?
I: Yes
C: Awesome. I’d like to start with listing out a few user segments, narrow it down and then walk through their pain points and brainstorm solutions. Does that sound good?
I: Yes
C: I can see how this ties into Facebook’s mission which is to empower people to share something that matters to them and to build communities. A learning solution would be a super helpful way for communities to share learning/study material.
C: Also, just re-thinking about the concept of “learning” as a whole, I don’t want to be limited to a narrow classroom teacher-student view and also to think outside of that.
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Problem statement: Design a learning solution for Facebook
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Goal: Empower users to learn/teach through facebook
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Users:There are two main users. The content creators and the learners. In addition, a few other stakeholders come to mind.
|
# |
User/Stakeholder |
Priority |
|
1. |
Content creators: Those who put up courses online. Example: school teachers |
2 |
|
2. |
Students: Those who learn through those courses. |
1 |
|
3. |
Universities/ School Management/ Other academic institutions |
3 |
|
4. |
Legal: Ensuring copyright rules Trust & Safety: Ensuring safety of content Moderated content: |
4 |
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Prioritized user: Let’s pick students as priority 1 (since they are the largest population) and creators as priority 2. Large academic institutions are an interesting market for more professional courses; but for this product, let’s focus on everyday students. Let’s deprioritize all other users and stakeholders for now.
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Pain Points/Use Cases:
|
# |
Category |
Pain point |
Priority |
|
1. |
Content |
Students cannot access content online. |
high |
|
2 |
Motivation |
Students are distracted and don’t feel motivated. |
high |
|
3. |
Progress |
Teachers need a way to see how students are progressing. |
med |
|
4. |
Communication |
Students need a way to ask questions; Teachers need a way to answer student’s questions |
low |
|
5. |
Testing |
Teachers need a way to conduct exams |
med |
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Criteria + Prioritized pain points: Since Facebook provides an easy way for students of a class to form a community, I would like to focus on #1and #2.
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Solutions
|
# |
Solution |
Priority |
|
1 |
Give teachers the ability to create online classrooms and add students to the classrooms. |
high |
|
2 |
Give teachers the ability to add lessons with videos, assignments and tests. |
high |
|
3 |
Student motivation: Break up courses into bite sizes chunks, Make courses easily accessible over the app. |
low |
|
4 |
Students can earn badges and share course completion within their classroom comm |
med |
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Criteria + Prioritized solution: Using the criteria of impact to user, I would like to prioritize #1 and #2.
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Merics/Goals:
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Awareness – Surveys to see if students and teachers know about this feature/product.
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Activation – # of classrooms, teachers who are atleast in 1 classroom.
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Engagement – # of active classrooms (with at least 1 teacher and 1 student),Retention – DAU, MAU using the product, Increase in time spent on Facebook
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Monetization – Deprioritizing for now
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I would like to prioritize “# of active classrooms” as the main metric indicates students watching/interacting with content.
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Vision: Online classrooms for Students & Teachers
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Assumptions/Risks:
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Ensuring quality and safe content : While Facebook has some built in moderation; videos may need to go through review.
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Working with school boards and registered teachers to prevent mis-use
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