Approach:

 

#1:Product Description:  We want to create a product that helps people learn how to play musical instruments.

 

#2:Clarification Questions & Assumptions:

1: Question: Do we want to make it an assisted learning experience or do-it-yourself?

Interviewer: What do you prefer?

Response: In my opinion, DIY (do-it-yourself) takes a lot of time and doesn’t offer personalized learning initially. Over time, people might lose interest, and retention can be a problem. On the other hand, with assisted learning, someone will guide you from start to finish and keep you engaged. So, I’ll create an assisted learning product.

 

2: Question: What’s the TG that we are looking at?

Interviewer: You’ve chosen the assisted option, so what are your initial thoughts?

Response: We are targeting kids/adults especially in metro cities, and we consider parents or guardians to be important decision-makers along in case of kids.

Interviewer: Okay

 

3:

Question: Is this a project by a big tech company or a startup?

Interviewer: Do you think a major tech company would be interested in this?

Response: In my opinion, big tech companies have different goals, and their business model tends to be more self-service. So, I don’t think they’ll be interested.

Interviewer: Your call then

Response: Would go with startup & consider limited but sufficient resources

 

 

4: Question: Which platform do you have in mind? Web or App? Online vs offline?

Interviewer: What platform do you think is best?

Response: Since we’re starting with a minimal viable product (MVP) and an assisted learning approach, we’ll use a web platform instead of a mobile app. It’s easier to create an MVP on the web in terms of effort and execution, and it’s better for our go-to-market strategy.

When it comes to choosing between online and in-person teaching, I would go with in-person teaching. That’s the best way to have conversations, build relationships, and successfully provide our product.

 

 

 

5: Question: We’re making a product where assisted (tutors) help students. We pick tutors who are already good at teaching by placing checks. We don’t teach them how to be good; we find the ones who are already experts. Is this fine with you?

Interviewer: Okay, go on

 

#3:Objective

 

We’re categorizing users based on AAAERRR (Awareness, Acquisition, Activation, etc.). In this case, we’re talking about our MVP, and the product’s success is primarily determined by how many people become aware of it, how many decide to start using it, how they get activated or engaged with it, and whether they keep using it over time.

So, I believe that getting new users, getting them involved, and making sure they stick around (acquisition, activation, and retention) are the most important. Because our platform is just starting, and keeping users is crucial for making money in the future.

Out of these, especially in the early stages, I think keeping users (retention) is the key measure of success.

 

#4:User groups:

Kids/Children/parents/adults

• Kids/adults who are just starting or are very new to music and are not sure which instrument to begin with.
• Kids/adults who want to learn the desired musical instrument & learning it for passion
• Kids/adults who want to learn the desired musical instrument & learning it for hobby/extra curricular
• Kids/adults who want to learn the desired musical instrument & learning it for few selected performance
• Parents who want to enrol their kids/children/known so that their kids can learn some musical instruments

 

Professionals/Tutors:

• Professionals or tutors who want to join the platform to get their skills utilised and earn more money.

If I want to narrow it down & conclude, it seems like starting with kids who want to learn as a hobby or out of interest would be a good choice, as they would make up a significant part of our initial audience on the platform.

 

 

#5: Few User Needs:

Individuals (parent/kids/children/adults):

Use case	Priority
As a user, I should be able to find a Teacher	P0
As a user, I should be able to view & select Tutor Profiles	P0
As a user, I should be able to book session with desired tutor	P0
As a user, I should be able to check schedule overview	P1
As a user, As a user, I should be able to check session Performance & Progress	P0
As a parent, i should be able to check my kid’s progress	P1

Tutors:

#6:Solution:

#6.1: Individuals end:

 

#6.2: Tutors end:

The effort needed will depend on technology-related tasks and will take into account a T-shirt sizing approach (L/M/S). In this approach, I’ve used my knowledge and understanding to categorise tasks as High, Medium, or Low in terms of their reach, impact, and effort.

#7: Tradeoff:

Thinking about the fact that users can share their phone numbers with their partner or tutor, we should offer some kind of promise (not a guarantee) to encourage them to stay with the platform.
 

#8: Metrics:

I’ll be splitting the measurements into two groups: Key metrics at platform level and the other is success metrics relevant to user groups

Key Metrics (platform)

 

Key Metrics (user level)

Individuals:

Number of users who registered or logged in.

Number of users who scheduled free sessions.

Number of users who booked follow-up sessions.

Number of users who stay active with the product after booking sessions. This includes things like DAU/MAU, how many complete their homework, and how long they spend engaged in sessions, etc

Tutors:

Number of users who registered or logged in
Number of bookings received/day/week
Average rating/user
Number of paid users and their schedule