Let’s say you notice a 50% increase in customer support tickets. What would you do?
- Karan Trivedi
Assuming the product is Coinbase
Assuming customer support tickets are in the written format and properly tagged
Approach:
- Verifying if the problem exists
- Cluster the tickets into different groups
- Identify the groups and categorize them based on the impact of the tick to effort required to solve it
- Prioritization of tickets
- Resolving the issues
- Finding the reason
Details:
- Verifying if the problem exists
- Performing basic sanity checks like if the beans are taking data and showing the correct data on the dashboard
- Is the dashboarding functioning correctly
- Cluster the tickets into different groups
- Each ticket will have a tag and tags can be used for clustering to find the customer support ticket was generated at what instance of the user journey
- Later quantifying each cluster on the basis of the similarity of problems eg (Login issue: 20 users, Password recovery: 18 users, etc)
- Identify the groups and categorize them based on the impact of the tick to effort required to solve it
- Each quantified cluster will be mapped on the impact of the tick to effort required to solve it metrix
- We will be prioritizing each cluster as per the below order
- High Impact Low Effort
- High Impact High Effort
- Low Impact Low Effort
- Low Impact High Effort
- (Not where ii and iii are interchangeable) if the Low Impact Low effort are occurred more we will be ranking them as 2
- Prioritization of tickets
- Our high focus will be High Impact Low Effort
- This will be further distinguished as per urgency. The picks with high urgency will be resolved first!
- Our high focus will be High Impact Low Effort
- Resolving the issues
- Finding the reason
- RCA will be done as per each group of cluster focusing on high impact tickets first

Coinbase