Airbnb:

Airbnb helps people who are looking for a place to stay with people who are giving their places for rent

Mission:

To unlock the power of sharing space, resources, and support in times of need.

User Segment:

1. Host
   1. Who lists their place on Airbnb
   2. They are happy when their place gets booked
2. Gest
   1. Who rents a place from the listing provided by Airbnb
   2. They are happy when they see a great place to stay and book it successfully

Business model:

Airbnb earns a commission from each successful place booked by the guest

North Star Metrics:

No. of nights booked

(If looked at in detail the commission earned by Airbnb will be more if the no. of nights booked is on the higher side)

Supporting Metrics:

To keep Airbnb running, there should be a right balance between the Guest and the Host

1. % of Active Hosts vs Inactive hosts
2. % change in guests (Funnel Analysis)

For every Host,

1. Avg. listing per host
2. Status of listing Active/inactive)
3. Status of the visitor (Past, Existing)

For every booking,

1. Funnel analysis (Visits->Bookings->Cancelation->Refund)

For every guest,

1. Funnel analysis (Source of landing to website->Pondering on the website->taking action)
2. NPS/Feedback

Counter metrics:

1. # of listings reported
2. # of hosts with low ratings or bad review