project submission 1911 3

Context

There is no lack of content on the internet. New courses, videos, articles, podcasts, live classes, webinars, and a lot more are launched every minute. We are living in an amazing time where we have an abundance of information. Google has been a great search engine to identify information but it is still hard for people to identify reliable, high-quality learning resources that meet their needs.

The user has to overcome the following challenges

1. Sift through marketed content by creators that vested interest to sell their products
2. Spend significant time to find the course that fits their needs, including difficulty level, time commitment, and a lot more
3. Vet the credentials of the instructor and quality of instruction to know what the course is worth spending time on
4. Overcome sunk cost bias after starting a course and avoid wasting more time on a bad product
5. Unclear or ambiguous outcomes on course completion

Objective

The goal of this project is to empower learners to 

• Identify high-quality content that meets their learning objectives
• Compare and evaluate options before making a decision
• Acquire the right skills

Deliverable

Your project deliverable would have 4 sub deliverables – 

• Education industry business model overview (Maximum 4 slides)
  • How does education work? 
  • What are the revenue streams for education players?
  • What are the unit economics for each learning product?
  • Anything else that explains the current industry
• Create user personas for learners, educators, parents, and administrators (1 page for each persona)
• Propose a solution by creating a product requirement document that explains (2-3 pages)
  • Scope of your project
  • Key product features
  • Key metrics
  • Execution plan
• Create a low fidelity mock of the product based on the product requirement document
  • Showcase user journey from start to finish. 
  • You may use tools such as Figma or Balsamiq to create designs.

Resources (if any)

The problem with search in education

Education History and Overview

Primary Education

Secondary Education

Tertiary Education

K-12 Education Overview (US Perspective)

Education Business Model (Think Tank Insights)