Miro’s Product Alignment Approach, introduced by Farbod Saraf, is a structured methodology designed to navigate the challenges of scaling product development in rapidly growing companies. At the core of this approach is the Product Alignment Document (PAD), a comprehensive artifact that evolves through different stages, namely Opportunity/Problem Framing, Solution Framing, and Post-launch Recap. In the Opportunity/Problem Framing stage, teams explore potential opportunities or existing problems without committing to specific solutions, emphasizing a high-level, open-minded approach. The Solution Framing stage involves collaborative efforts among team members, including designers and engineers, to decide on a direction, addressing potential risks and dependencies. Post-launch Recap concludes the process, evaluating success and gathering insights for improvement.

Crucial to this approach is the Product Alignment Meeting, conducted weekly at Miro. During these meetings, teams present their PADs, covering different stages, to a relevant audience that challenges, provides feedback, and ensures alignment with the leadership team. The meetings foster collaboration, knowledge exchange, and accountability within the product organization. Saraf highlights the advantages of such meetings, including strategic validation, constructive feedback, informed decision-making, improved presentation skills, and overall organizational strengthening. The CEO’s active involvement in every product alignment session is emphasized as a noteworthy practice for staying informed about the product’s trajectory.

In brief, Miro’s Product Alignment Approach uses a well-organized PAD (Product Alignment Document) and frequent alignment meetings to promote strategic product exploration, collaboration, and decision-making. This approach has shown to be particularly successful in the context of Miro’s fast expansion.