In Lenny Rachitsky’s article, “A Three-Step Framework for Solving Problems,” he reflects on the importance of accurately defining the problem statement as the foundation for successful project outcomes. Using the example of a project at Airbnb focused on creating a “social travel” experience, Rachitsky illustrates how a team’s failure to identify the core problem led to an unsuccessful product launch. The key takeaway is that misunderstanding the problem being solved is a major contributor to project failure.

Rachitsky introduces a three-step framework for problem-solving. In the first step, he emphasizes the need to crystallize the problem by answering questions related to the project’s description, the problem it aims to solve, why it’s a real problem, how success will be measured, the target audience, and what the solution might look like in the product. The second step involves aligning the team and stakeholders on the defined problem, recognizing that each team member might have a unique interpretation of the problem. The final step emphasizes the ongoing importance of consistently revisiting the problem statement throughout the project to ensure alignment and prevent scope creep.

The article draws attention to the pitfalls of losing sight of the initial problem during project execution, emphasizing the importance of maintaining focus on the problem statement and success criteria. Rachitsky’s framework serves as a practical guide for project managers and teams to ensure clarity, alignment, and success in solving the identified problem.