What metrics would you measure for a new feature on WhatsApp?
- Elvin Henriques
Goal/Vission of company
- Understanding of Whatsapp -> Whatsapp platform for people where they can connect with people remotely, they can chat with them, they can do a video call, they can send pdf, location, contacts, etc. Basically, clarify your understanding of WhatsApp.
- Whatsapp Goal -> connecting the people remotely in a hassle-free manner
- Vission 3-4 years down the line -> More engagement and retention of the users.
For this vision what is the user’s intended action
- Define the users and their intended actions
- People open WhatsApp, they add the people on WhatsApp, they message them, they share the location, share contacts, share images, They also form groups, share messages in groups, They put the status.
Metrics for the actions
- Metrics in a layered manner and have some primary metrics and secondary metrics
- Do mention some infra metrics like latency, network error, time taken by message to get delivered, crashes, app not responding, etc.
- Finally do mention some business metrics like the cost of acquisition etc.
Evaluate the metrics
- People become addicted
- Number of spams messages etc