If i had unlimited resources at google, i would like to build a product that not only assists you in finding results for your needs and search but also helps to determine the authenticity of the results. It would actually help consumers to take the right decision and save time, energy and money. The product should be user friendly and seamless to use. The Product could also have features to determine the age of the consumer so that it can cater to the needs accordingly. In that way, the society would be more organised, trust worthy and efficient.

I will start with discussing the Google mission statement, which is to organize the world’s information and make it easily accessible to everyone to help them get things done, and make their day a bit easier.

I will think about building something that will leapfrog this mission.

Google has already organized all of the world’s public digital information in the current state. There are opportunities to get more information into a digital form. But there are also significant improvements in making it “accessible”, especially to the people who haven’t had internet access yet.

Also, there are significant improvements that can be done around making you get things done and making your day a bit easier.

So given that we established that there are huge opportunities in making Google “accessible” to the remaining 4 billion people and making the day easy for all of the 7 billion people, I will look at which of these will be a higher ROI.

I will focus on the “accessibility” part. The reason being this will provide the opportunity to 2X the impact Google made so far and also increases it’s enterprise value significantly.

The challenges for getting this population access to internet include

1. Lack of internet infrastructure.
2. Lack of financial resources to access the internet (getting devices below $100 price point, and paying to get internet)
3. Lack of knowledge, primarily because of illiteracy.
4. Physical and mental disabilities – that might require a different form factor.

I will focus on improving each of these factors.

5. Build cheaper internet infrastructure across the globe
6. partner with public and NGOs to make the internet accessible like any other necessity like electricity etc.
7. Literacy programs
8. Accessibility programs.

From a time-frame perspective, I need to prioritize the programs that might have the highest ROI and fastest impact. I would do a more comprehensive prioritization exercise based on market size, confidence in execution to pick one or more of these areas and then deep dive into solutions for them.