Imagine you’re the CEO of a start-up. How would you build a product to help people find a place to live?

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My approach:

  1. Validating the idea
    1. Market research
      1. Calling prospects
      2. Interviewing groups
      3. Joining digital communities
    2. Competitor analysis
  2. Identifying problems
  3. Finalizing on Vision and Mission
  4. Pre-Launch
  5. Creating a basic MVP
  6. Testing
  7. Gathering Feedback + Testing
  8. Launch (Social Media+Marketing+Product Hunt+Other)
  9. Real Feedback
  10. Post-Launch

 

Assumption:

The need of creating this platform has been validated for rented space and we are in the problem id stage.

 

Clarifying question: Is there any specific market or geography you want me to focus on?

Ans: Yes. Consider India.

 

User Segment:

  1. People buying the place to live
    1. Self
    2. Guardian (Parents, Relatives, etc)
    3. Friends
  2. People selling/renting their place
    1. Owner
    2. Broker

 

Problems associated with people who want to buy:

  1. Distance from the workplace (MAP)
  2. Pictures of the house
  3. Features the house
    1. Gender living/preferred in the room
    2. No. of rooms (Studio apartment/1RK, 2BHK, 3BHK, etc)
    3. Cost
  4. Video Tour (LIVE/Pre-recorded)
  5. Nearby features
    1. Malls
    2. Hospital
    3. Shops
    4. Garden
    5. Gym, etc
  6. Other offers (Cashback, other offers associated with home-related features)

 

Problems associated with people who want to sell:

  1. People who show interest are not determined
  2. Frequent follow-ups are needed
  3. A lot of bargaining is done
  4. It takes a lot of effort to fill in the details on the website

 

Main objectives of MVP:

  1. Users should be able to list their place
  2. Users should be able to rent the place

 

USP:

Make the place look special

    1. Company branding
    2. Add-ons
    3. Help with other amenities
    4. Freebies

 

Vision: Affordable places with better amenities near your workplace

 

 

 

After building a basic MVP, it will be tested to identify the shortfalls and re-vamping the app.