Instagram stories: A new form factor of content creation with photos, audio, video, texts, emojis and stickers

Temporary — 24 hours. The hook is that it is low effort, low fidelity. Poeple can quickly come cnad share

Since it is low effort, the hypothesis is that people will create way more.

Goal:

So fairly mature product. People use it fondly. It has been here for a while. So to justify continued investment in the product, if I were the VP I would want to see more usage with of the product. More power users, consumers.

That will allow me to start getting back my investment. But keeping that aside the primary goal for me is to measure engagement.

users

Creators — individual users, celebrities, influencers, pages.

Consumers — followers

creators:

discover/ come back to the feature —> create content —> use maximum of our creator tools —-> share —-> engage with

the viewers via conversation —-> come back and create

viewers

discover/come back to the feature —-> click on the story they like —–> get engrossed in the future —–> watch stories they like

—–> engage with the story — comment, heart etc. —- keep coming back for more.

metrics per month

# first time creators

# total monthly active creators

# total stories created

the average duration of a story

# average story created per creator

split across individual, celebrity, influencer, pages

#first time viewers

# monthly active viewers

total stories watched per viewer per month

total stories viewed per recommendation

average engagement per story (heart, comment)

NSM

# total new active creators

# total monthly active creators

# total stories created

# monthly active viewers

total number of stories that exceed certain benchmark engagement views, heart, comments.