Google search enables its users to use keywords to search for information online. User types keyword(s) in the search bar at Google.com or the google search app and relevant search results are returned within seconds.

Let me brainstorm a few ways Google search success can be measured in the form of success metrics.

Google’s mission: To organize the world’s information and make it universally accessible and useful in one click.

User Journey:

1. The user seeks information
2.  user type keywords and see search result.
3. User finds relevant information in on the first page of search result

1. number of clicks per topic user is searching for
2. % breakdown for the page number where user found relevant information per search result page, per URL by PageRank
3. Avg time user spent using Google search per topic
4. % ads user clicked while searching for the relevant information- although no direct monetization, there is a loop that  can be activated by Google search
   1. secondary metrics: % breakdown for users with Google account and users without Google account
   2. Fake URLs, tracking whether fake URLs are landing in the pagerank algorithm’s higher ranking or successfully filtered out