Make an argument for offering some free storage space to Google Photos users.
Google- Hannah Borges
- Now androind is on 3 billion devices and almost all the users take photos
- Social network such as instagram have 100% of their posts in terms of photos.
- Android users upload small number of photos from google photos to FB/Instagram
- So many memories captured in the photos, and users tend to come back to see the photos again
Benefits of providing free space to users on google photos
- Engagement on google photos is increasing because of Photo/Album sharing , Memories of photos
- Google did not scucced in its first attempt at social network because of lack of engagement
- Can potentially build new social network based just purely on photos and memories.
- Google did not scucced in its first attempt at social network because of lack of engagement
- Can improve their image search accuracy because users can tag the content in photos
- Almost all faces in the google photos are identified
- Also means that it is easier to build the social network
- Almost all faces in the google photos are identified
- Google photos can become personal album for every user in the world. Also, once you have enough number of photos for a person stored in google photos, users would be locked in and trust factor increases.
- Google photos can be tightly integrated with Duo/Hangout/meet to increase the adoption of other B2C gooogle products
- Monetising through Ads
- Brands inside the photos can be tagged either through ML or prompting the users. This may help understand the preferences of users.
- Ads can shown in the “For you feed” inside gogole photos or this information can be used to show case google ads everywhere.
- Brands inside the photos can be tagged either through ML or prompting the users. This may help understand the preferences of users.