Which app have you used for finding an apartment? How would you improve it?
DoorDash- Heather Kurtz
App: Housing.com
I have used Housing.com app for finding the apartment.
About Housing.com: App which helps users to find properties, flats for rent or sale. They are also into selling commercial spaces, not only residential. It is quite active in tier 1 cities in India.
You asked to improve right? I would like to know what do you mean by improve? – Is there any goal that we should look at?
It’s upto you. You can choose whatever you want to improve in the application.
Improving Housing.com:
So from the following are the goals for the Improvement, I would like to choose increasing the userbase (aquisition) as the goal for the improvement.
1. Engagement
2. Aquisition
3. Retention
4. Revenue
Types of Users:
Users can be categorised into Commercial property Owners, Students looking for rents/PGs, Families looking for residencies, Professional Workspaces.
User Persona:
Stduents who are looking for flats and also for room mates as they are tech savy and move frequently from place to place compared to families. So those are our target audience for the improvement.
User Painpoints:
– Hard to find a good roommate who is trustworthy
– High Rents
– Hard to get the basic services for the few months (like maid service, furniture)
– Language Barrier to negotiate the terms with the owners
(Solving the first problem as many face it and also based on the value generated compared to the others)
Solutions:
1. Room Mate Matching of the like minded.
Connect with people based on your preferences and collectively once you found your room mate you can search for the flat together. Once user request for a room mate all the people who are near to him searched for similar flats and in the same area gets notified.
2. Posting feature for the room
Users can post about the prefrences on a community posting where others can check it and connect with them if they are good with the preferences and the person.
3. 1 Member is looking for room mate for this flat kind of tag for every room/flat which is available for bachelors.
I would prioritise 2nd over the other two, reason being value generated over the less time.
That’s it!