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How would you set goals for bikers using Google Maps?

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Answers (1)

Assumptions: Bikers are people who travel using motorcycles or bikes

 

Clarifying question:

Q1. What does setting a goal mean? As Google Maps is widely used for finding a route from the current location to the location the user wants to reach. Are we focusing on increasing engagement considering bikers as our TG?

Ans: Yes

 

So, we will be moving forward with bikers as our TG

 

My approach:

  1. User segmentation of TG and locking in one segment
  2. Listing the needs and wants
  3. Prioritizing the list
  4. Solution
  5. Success Metrics
  6. GTM

 

User Segmentation:

Frequency of using bike: every time | 3 times a week | 1 time a week

 

Note: how do we know that users are traveling using the bike? If the user selects a bike as a transport medium on Google Maps.

 

Let’s select the first user segments as people who use more bike more will be more open to exploring the features crafted for them

 

Wants:

  1. Keep forgetting to fuel up the bike before the long drive
  2. Not able to find a biking group
  3. I like to travel a lot but it would be super great if I could drop someone of the way and earn some money
  4. I am a very competitive person and I would want to be a person who traveled XYZ Kms in the entire world
  5. It would be super awesome to just roam around and search for gems

 

We will be prioritizing the wants on the basis of impact and engineering effort

Want 1- High Impact, Low Effort

Want 2- Low Impact, High Effort

Want 3- Low Impact, Low Effort

Want 4- Medium Impact, Low Effort

Want 5- Medium Impact, High Effort

 

Let’s combine 1 and 4 and create a dashboard of bikers. Where they can see-

  1. Kilometers traveled
  2. Leader board (Make Friends)
  3. Fuel Level (Need to enter the amount of fuel filled and date)
  4. Events

 

Success Metrics:

  1. To find the usage- # of users using the dashboards
  2. To understand the stickiness- DAU/MAU & # avg. no. of sessions per user/week
  3. How much are users interacting?- No. of taps per user/week
  4. Funnel analysis of Users opening the dashboard->Adding fuel data

 

GTM:

  1. Understanding if we have enough bikers users to go forward with the idea
  2. Alpha launch with a small segment of internal users. Taking feedback and improving the product
  3. Beta launch with a small segment of real users and getting associated with companies manufacturing bikes and micro-influencers
  4. Launching the full product with YouTubers