You are a PM at Amazon and are responsible for the search feature. You have been asked to decide how many search results should be displayed on a single page when searching on Amazon. How would you go about it?
- Arnie Silvers
Clarifying Questions
Q: Is it related to particular category or over all the Amazon Categories? Home screen
Q: Is it related to particular device(Website, Mobile, Tab)? Website
(As of now Amazon is displaying the search result between 60 to 70 in a page.)
Q: Is performance is the concern? Yes , the load time should be 2 seconds.
Q: What is the customer preferences according to their feedback? A: We didn’t perform any survey
For deciding on # of search results displayed on a single page
- I will gather the customer feedback through Survey
- I will perform the A/B Testing on 2 different model
- I will decide the # of searches on the basis of the load time.

Amazon