What is Instacart?

Instacart is an on-demand grocery delivery platform facilitating doorstep deliveries of groceries in major cities of USA. The technology driven business model of Instacart boosts of delivering groceries to customers in as little as 1 hour, making it one of the most promising and futuristic company of USA which is based on sharing economy model.

Ask for clarification

Could you please be more specific on the goal of the improvement? would you like to improve the revenue? the # of Active Users? Engagement? the retention on the application?

List of users’ group

Buyers: users who make orders on the application, to be delivered at their home

Shoppers: users who receive orders, shop and deliver to Buyers’ home

The main platform usage being the mobile phone.

The goal of the improvement

In order to increase revenue on the application, let’s focus on the retention for Buyers, on a mobile experience.

List of some pain points

Buyers would like to get a notification when the shoppers are on their way

Buyers have a bad experience using carts: the wrong cart can be updated, which makes errors

Buyers meet difficulties to pay with their credit cards

Buyers have abilities to buy a product that is out of stock, which creates a bad user experience

Some users have a bad experience with search

Some Articles are added on the cart without the buyer’s action

Information’s are not updated: delivery can be completed, but not in the app

Delivery times are not displayed in advance, so you must fill the basket before discovering it

Items may be added to the cart instead of adding them to the order, so the user must be careful

List of solutions

Solution	Impact on the user	Complexity
Add a feature to inform the buyer when the shopper in his way for delivery	Medium	Low
Improve the selecting experience: correct the bug and clarify when articles are added in cart or in the order	High	Medium
Implement a feature which allow users to estimate the delivery time based on an itinerary	High	Low
Improve the payment experience to allow buyers to pay by credit card	High	Medium
Update information’s more frequently on the application	Medium	Medium
Add availability Information on each product	High	High

 

Metrics to focus

Growth of active users WoW

# of orders made per user per month

Mean time between two orders per user

Summary

Based on the listed metrics and the listed solutions, let’s prioritize the solutions as following:

Implement a feature which allows users to estimate the delivery time based on an itinerary

Improve the payment experience to allow buyers to pay by credit card

Add availability information on each product

Improve the selecting experience: correct the bug and clarify when articles are added in cart or in the order

Add a feature to inform the buyer when the shopper in his way for delivery

Update information’s more frequently on the application