Comparison of checkout-free retail with incumbent product and business model


Build vs buy vs partner
Business model design
Market analysis


A brick-and-mortar retail company is considering a foray into check-out retail and wants the product team to compare the pros and cons of the new initiative to the existing business. The executive team would use the analysis to inform their investment decision.

Target customer: consumer retail


  1. Share the pros and cons of the new product compared to the existing solution and provide your final recommendation
  2. Suggest a business model for checkout-free retail stores with revenue and cost streams

You may select a customer persona of your choice to narrow the scope of the project.


Document with 2 pages or a presentation with 5 slides.

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