Comparison of checkout-free retail with incumbent product and business model
Business model design
A brick-and-mortar retail company is considering a foray into check-out retail and wants the product team to compare the pros and cons of the new initiative to the existing business. The executive team would use the analysis to inform their investment decision.
Target customer: consumer retail
- Share the pros and cons of the new product compared to the existing solution and provide your final recommendation
- Suggest a business model for checkout-free retail stores with revenue and cost streams
You may select a customer persona of your choice to narrow the scope of the project.
Document with 2 pages or a presentation with 5 slides.
Project-Related Learning Resources
Articles, podcasts and videos mapped to skills on the project
What is Amazon’s approach to product development and product management?
Underutilized Fixed Assets
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