You are a Product Manager at Uber. Design a smartwatch app.
Microsoft- Fergus Xavier
Clarifying questions
Since we need to create smartwatch app, do we have any liberty on designing the features of smartwatch or it is already done
– Smart watch is already built you need to create only the app
Can you please share what are the features of smart watch? Giving you examples of few such as time tracking, exercise, mental wellness training, and productivity tools
– Let say we are focussed on tracking health aspect
When you say health aspect can I assume both the physical and mental well-being or anyone of them or any additional focus you want to highlight
– Let’s say physical and wellness tracking is in our preview
When you say PM at Uber do we have some specific segment or user base to target
– You can explore and share your point of view
Can I assume geography as India
– Yes
Vision of Uber
Make movement accessible so that you can move and earn safely
Goal
– User acquisition
User Segment
Since I am the PM at Uber, I will keep that point in mind and will let it run through you after I list down the segments
– Uber drivers
o Working day shift
o Working night shift
– Uber riders
o Adults
o Old people
o young people
o Students
– Non uber users
o Students
o Freshly experienced professionals
o Old age people
I would like to target Uber drivers who works at night and this would be adaptable to the drivers working during day shifts
Pain-points
- Body clock of sleep
- Weekend you interact normally
- Body health
- Untimely food
- Less exercising
- Road safety
- Road blocks
- Vehicle running dangerously
Solutions
- Food tracker [Impact: low, Effort: Medium]
- Track your food
- Daily logging of work
- Calculate health insights and capture the physical activeness level
- Prompts such as walk 10 minutes to nullify the slice of pizza
- Uber app module [ Impact: Medium to high , Effort: Medium to high]
- While taking rides enter your food preferences
- Roll over to the restaurant/joint
- Pull over the discounts and other things
- Suggest yoga and medicnes
- Health avenues [Impact – Medium, Effort- Medium]
- While waiting for the passenger suggest certain walk
- Capture the sleepiness based on heart rate and other vitals
- Set alert such as walking jup
Lets measure the solution based on effort and Impact