How would you estimate the number of monthly users for Dropbox?
- Karan Trivedi
Interesting Question.
Dropbox is the cloud storage platform where the users can store their data on the cloud similar to Google Drive right?
Interviewer: Yes
Does dropbox have any enterprise plan? Do you want the enterprise users included as well?
Interviewer: No, just the app users
Do you want the number for any target geographic location?
Interviewer: Let’s take India
Estimating the number of monthly users of Dropbox:
Standard/Normal Account Users:
Total India Population – 1.3B
Smartphone users – 60% of Population = 0.6*1.3 = 780Mn
Usually Elders dont usually use any cloud storage, so eliminating 25% of the Smartphone users
= 780*0.75 = 585M
Dividing the Users based on the OS -> Android – 70%, iOS – 30%
As the iOS users majorly use iCloud -> Assuming 20% of iOS users are Dropbox users = 0.2*0.3*585Mn
Google Drive is the biggest competitor and assuming its market share among the android phones is 70%, only 30% of android users are dropbox users = 0.3*0.7*585Mn
Now we got the total users of dropbox.
To estimate MAU of dropbox = 30% of Total Users
= 0.3(35+122)= 47.2Mn Indian Users

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