Motor Trend Group is the largest automotive media company in the world, resulting from a joint venture between Discovery’s fast-growing Velocity network and Motor Trend Group’s entire automotive digital, direct-to-consumer, social, and live event portfolio, including Motor Trend, Hot Rod, Roadkill, Automobile, and more than 20 other industry-leading brands.  Estimated revenue of $30 million.

• Developed product portfolio strategy and requirements consolidating 40+ brand websites into seven market-focused network sites, resulting in increased site traffic and revenues, decreased costs and improved the user experience
• Launched product redesign and consolidation of four Mustang brand websites into Mustang 360 Network, resulting in over 14% increase in pages per visit (PPV) and beating page view (PV) projections by 78% and 58% in the first two months
• Launched product redesign for Jean Knows Cars, resulting in over 60% increase in weekly visits and a 20% increase in weekly PVs over a four-month period
• Drove initiative to improve email newsletter frequency and optimization, resulting in roughly 400% increase in PVs on first days and ~200% increase on second days
• Collaborated with cross-functional teams (onshore and offshore development, program management, visual design, interaction design, SEO, marketing, social media, ad sales, ad operations, editorial, and business intelligence) to create optimized workflows in product development

Active Network, Inc. is the leader in the activity and participant management industry, helping organizers transform and grow their business.  Generated over $337 and $418 million revenue in 2011 and 2012, respectively.

• Oversaw  and developed digital strategy and roadmap across the global organization of corporate and B2B websites, including management and consolidation of over 300 domains into 15 websites
• Increased lead generation conversion rate for RegOnline.com by 200%, bringing in over $300K in additional revenue over a 6-mo. period
• Optimized websites through developing and measuring testing plans with cross-functional teams in analytics, user-experience (UX) and search engine optimization (SEO)
• Partnered with user Marketing and PR to maximize opportunities to promote the websites through digital channels
• Managed and mentored team of designers and developers responsible for creating and maintaining corporate and B2B websites, encouraging them to deliver creative, innovative and risk-taking solutions

• Managed all consumer-facing and technical aspects of GearUp daily deals product generating roughly $4M in revenue and $1M in profit in its first year
• Oversaw and optimized marketing strategies to increase website conversion, the email list of over 20 million emails sent per month, social media, banner ads and other promotions resulting in over 80% of total monthly sales
• Launched and managed relationships with external digital partners (Google Offers Marketplace, Zozi, and Group Commerce) and internal partners (ACTIVE Affiliate Marketing team and email service provided)