Marketing Manager
- QuickBlox
- Full-Time
- Remote
- Apr 2022 - Present · 2 mos
Skills: B2B Marketing · Digital Marketing
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Shalini Pathak
Skill Scoreⓘ
Rookie (2/6)
106
Industries
Information Technology
Contact
Skills
Evaluated for and
PM role archetypeⓘ
Performance by Category
Communication
Strategy
Design
Technology
Execution
Go-to-market
Skill Progression
Experience
Content Marketer
- Applozic Inc.
- Full-Time
- Remote
- Apr 2021 - Apr 2022 · 1 yr 1 mo
Content Strategist
- Helping Startups with Results-driven Content Marketing
- Full-Time
- Feb 2019 - Apr 2021 · 2 yrs 3 mos
**Content Creation I Strategy I Distribution**
After working in the B2B space for more than five years, I got to work with few innovative startups in B2C markets as well, which gave me access to different audience segments and expanded my horizon as a content marketer.
Having expanded into the realm of digital marketing, and after working independently for the past 2 years, I have learnt to wear more hats than a content strategist and creator- it’s been hugely enriching.
Content Team Lead
- FATbit Technologies
- Full-Time
- Apr 2017 - Dec 2018 · 1 yr 9 mos
Role:
-Responsible for the overall content strategy.
-Identify the marketing goals and strategize content plans, oversee the progress, and ensure implementation.
Strength, Skills and Broad responsibilities :
-Planning and developing content as per the B2b Lifecycles and Inbound Marketing goals
-Content Planning & Writing as per the distinct goals, formats and channels.
-Keeping abreast of SEO, SMM, Omnichannel and the latest digital marketing trends.
-Content marketing for Leads Generation
-Content Optimization as per the results achieved
Senior Editor
- FATbit Technologies
- Full-Time
- Sep 2015 - Apr 2017 · 1 yr 8 mos
Content Writer
- FATbit Technologies
- Full-Time
- Sep 2013 - Sep 2015 · 2 yrs 1 mo
Content Writer
- DexDel InfoTech
- Full-Time
- Sep 2011 - Aug 2013 · 2 yrs
Content Writer
- SBwebx Solutions Private Limited
- Full-Time
- Apr 2011 - Jun 2011 · 3 mos
Trainee (Client Servicing)
- MANTRIN ADVERTISING AGENCY
- Full-Time
- Aug 2008 - Apr 2009 · 9 mos
Degree Programs
Master of Arts (M.A.), Mass Communication/Media Studies
- Punjabi University
- 2009 - 2010
Post Graduate Diploma in Mass Communication, Communication, Journalism, and Related Programs
- Guru Nanak Girls College, Model Town, Ludhiana
- May 2007 - Mar 2008
Bachelor of Arts (B.A.), English Literature, Psychology, Functional English
- Government College for Women
- 2003 - 2006
Licenses and Certifications
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