Content Marketer
- Applozic Inc.
- Full-Time
- Remote
- Apr 2021 - Apr 2022 · 1 yr 1 mo
Skills: B2B Marketing · Digital Marketing
**Content Creation I Strategy I Distribution**
After working in the B2B space for more than five years, I got to work with few innovative startups in B2C markets as well, which gave me access to different audience segments and expanded my horizon as a content marketer.
Having expanded into the realm of digital marketing, and after working independently for the past 2 years, I have learnt to wear more hats than a content strategist and creator- it’s been hugely enriching.
Role:
-Responsible for the overall content strategy.
-Identify the marketing goals and strategize content plans, oversee the progress, and ensure implementation.
Strength, Skills and Broad responsibilities :
-Planning and developing content as per the B2b Lifecycles and Inbound Marketing goals
-Content Planning & Writing as per the distinct goals, formats and channels.
-Keeping abreast of SEO, SMM, Omnichannel and the latest digital marketing trends.
-Content marketing for Leads Generation
-Content Optimization as per the results achieved
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