Shalini Pathak
Skill Score
Rookie (2/6)
106
Industries
Information Technology
Contact
Evaluated for and PM role archetype
Performance by Category
Communication
0%
Strategy
0%
Design
0%
Technology
0%
Execution
0%
Go-to-market
0%
Skill Progression

Content Marketer

Marketing Manager

Skills: B2B Marketing · Digital Marketing

Content Strategist

**Content Creation I Strategy I Distribution**

After working in the B2B space for more than five years, I got to work with few innovative startups in B2C markets as well, which gave me access to different audience segments and expanded my horizon as a content marketer.

Having expanded into the realm of digital marketing, and after working independently for the past 2 years, I have learnt to wear more hats than a content strategist and creator- it’s been hugely enriching.

Content Team Lead

Role:
-Responsible for the overall content strategy.
-Identify the marketing goals and strategize content plans, oversee the progress, and ensure implementation.

Strength, Skills and Broad responsibilities :
-Planning and developing content as per the B2b Lifecycles and Inbound Marketing goals
-Content Planning & Writing as per the distinct goals, formats and channels.
-Keeping abreast of SEO, SMM, Omnichannel and the latest digital marketing trends.
-Content marketing for Leads Generation
-Content Optimization as per the results achieved

Senior Editor

Content Writer

Content Writer

Content Writer

Trainee (Client Servicing)

Degree Programs

Master of Arts (M.A.), Mass Communication/Media Studies

Post Graduate Diploma in Mass Communication, Communication, Journalism, and Related Programs

Bachelor of Arts (B.A.), English Literature, Psychology, Functional English

Licenses and Certifications

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