Marketing Manager
- QuickBlox
- Full-Time
- Remote
- Apr 2022 - Present · 2 mos
Skills: B2B Marketing · Digital Marketing
Shalini Pathak
Skill Scoreⓘ
Rookie (2/6)
106
Industries
Information Technology
In-App chat solutions | Tech Startups | Product Lifecycles
Having worked for Big Technology Companies as well as Startups, I have got the opportunity to explore various dimensions of content marketing and learnt to tell stories that connect target audience with businesses.
I have managed Blogs, Social Media Accounts, Websites for various businesses and helped them achieve distinct goals like traffic, leads, brand awareness and engagement.
With deep experience in SaaS, B2B, Travel, Ecommerce, HR tech, and more, my focus is to help businesses position their brand online. You can connect with me to understand the customer focus, their behavior and position your brand in the digital world. Industries I have worked for:
1) Travel
2) B2B (Software development & Digital Marketing)
3) Finance
4) Lifestyle (Food, trends, Clothes)
5) Fashion
6) Personal Development, Coaching
7) Sustainable Energy
Skills
Evaluated for and
PM role archetypeⓘ
Performance by Category
Communication
Strategy
Design
Technology
Execution
Go-to-market
Top Skills
Skill Progression
Experience
Content Marketer
- Applozic Inc.
- Full-Time
- Remote
- Apr 2021 - Apr 2022 · 1 yr 1 mo
Content Strategist
- Helping Startups with Results-driven Content Marketing
- Full-Time
- Feb 2019 - Apr 2021 · 2 yrs 3 mos
**Content Creation I Strategy I Distribution**
After working in the B2B space for more than five years, I got to work with few innovative startups in B2C markets as well, which gave me access to different audience segments and expanded my horizon as a content marketer.
Having expanded into the realm of digital marketing, and after working independently for the past 2 years, I have learnt to wear more hats than a content strategist and creator- it’s been hugely enriching.
Content Team Lead
- FATbit Technologies
- Full-Time
- Apr 2017 - Dec 2018 · 1 yr 9 mos
Role:
-Responsible for the overall content strategy.
-Identify the marketing goals and strategize content plans, oversee the progress, and ensure implementation.
Strength, Skills and Broad responsibilities :
-Planning and developing content as per the B2b Lifecycles and Inbound Marketing goals
-Content Planning & Writing as per the distinct goals, formats and channels.
-Keeping abreast of SEO, SMM, Omnichannel and the latest digital marketing trends.
-Content marketing for Leads Generation
-Content Optimization as per the results achieved
Senior Editor
- FATbit Technologies
- Full-Time
- Sep 2015 - Apr 2017 · 1 yr 8 mos
Content Writer
- FATbit Technologies
- Full-Time
- Sep 2013 - Sep 2015 · 2 yrs 1 mo
Content Writer
- DexDel InfoTech
- Full-Time
- Sep 2011 - Aug 2013 · 2 yrs
Content Writer
- SBwebx Solutions Private Limited
- Full-Time
- Apr 2011 - Jun 2011 · 3 mos
Trainee (Client Servicing)
- MANTRIN ADVERTISING AGENCY
- Full-Time
- Aug 2008 - Apr 2009 · 9 mos
Degree Programs
Master of Arts (M.A.), Mass Communication/Media Studies
- Punjabi University
- 2009 - 2010
Post Graduate Diploma in Mass Communication, Communication, Journalism, and Related Programs
- Guru Nanak Girls College, Model Town, Ludhiana
- May 2007 - Mar 2008
Bachelor of Arts (B.A.), English Literature, Psychology, Functional English
- Government College for Women
- 2003 - 2006
Licenses and Certifications
No Licenses or Certifications Found.