Product Manager
- Mulberry Technology Inc
- Full-Time
- New York, NY, USA
- Jan 2023 - Jan 2024
Mulberry is a Series B startup offering embedded product protection to help brands unlock additional revenue and loyalty
• Increased subscriber acquisition by 30% by leading an 11-person engineering team and a product designer to launch a subscription MVP and subsequent customer-focused post-MVP enhancements
• Reduced subscriber churn by 15% despite resource constraints by gathering customer feedback, using experimentation to understand user behavior, and securing CEO buy-in for a retention-focused product roadmap
• Improved revenue by 10% via strategic feature launches, utilizing market research, A/B tests, and competitive analysis to identify the biggest gaps in the product experience for customers
• Implemented a user feedback loop, resulting in a 10% increase in CSAT and a 15% increase in product usage
