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Periklis Papanikolaou
Skill Score
Rookie (2/6)
110
Industries
Information Technology
Business Performance - Marketing Analytics, Paid Media & Marketing Automation

Marketing Professional supporting SMB & enterprise business decision-makers enhance their understanding of their data and act upon insights

Key Technical Skills:
Marketing Analytics, Paid Media, Marketing Automation, CRM

Key Soft Skills:
Data-driven problem solver and adept communicator with strong business acumen, project management & teamwork skills that brings projects through to completion without compromising on culture, performance or quality of results.

Skills
Evaluated for and PM role archetype
Performance by Category
Top Skills
Skill Progression
Experience

Business Performance Lead

Business Performance Analyst

Marketing Technology Consultant

Web & Customer Analytics | Paid Media | Marketing Automation

Marketing Analytics & Paid Media Specialist

Analytics & Paid Media Contractor

Marketing Analytics Specialist

Accounts : Sony Professional & Sony Consumer (Europe & Global)

Data Analyst

Account: Sony Professional (Europe & Global)

-Measuring, analysing and reporting on the effectiveness of large scale marketing activities
-Combining web and customer analytics data from multiple sources and creating reports and dashboards for global clients
-Supporting multiple digital marketing and analytics projects to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment

Paid Media Specialist

Business Consultant (MBA Consultancy Project)

– Conducted market research based on primary and secondary research methods ; developed a Marketing Strategy proposal for the client
– Surveyed 330 people in 6 cities during the 2011 England riots
– Led a group of 5 MBA students from diverse backgrounds and cultures achieving high performance; MBA Consultancy Project mark: 75%
– Analysed financial data of the company and its main competitors and developed Revenue Management Pricing Policies.
– Adopted collaborative platforms such as Google Wave and Mendeley which enhanced group performance and optimized the decision-making process.

Paid Media Executive

Junior Process Engineer

– Conducted primary and secondary research, collaborated with academics, managers and engineers and developed a client proposal for optimising output by ~2%
– Developed a simulation tool for Preventive Maintenance process optimisation

Degree Programs

MBA

M.Eng, Mechanical Engineering

Licenses and Certifications

No Licenses or Certifications Found.