Marketing Professional supporting SMB & enterprise business decision-makers enhance their understanding of their data and act upon insights
Key Technical Skills:
Marketing Analytics, Paid Media, Marketing Automation, CRM
Key Soft Skills:
Data-driven problem solver and adept communicator with strong business acumen, project management & teamwork skills that brings projects through to completion without compromising on culture, performance or quality of results.
Web & Customer Analytics | Paid Media | Marketing Automation
Accounts : Sony Professional & Sony Consumer (Europe & Global)
Account: Sony Professional (Europe & Global)
-Measuring, analysing and reporting on the effectiveness of large scale marketing activities
-Combining web and customer analytics data from multiple sources and creating reports and dashboards for global clients
-Supporting multiple digital marketing and analytics projects to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
– Conducted market research based on primary and secondary research methods ; developed a Marketing Strategy proposal for the client
– Surveyed 330 people in 6 cities during the 2011 England riots
– Led a group of 5 MBA students from diverse backgrounds and cultures achieving high performance; MBA Consultancy Project mark: 75%
– Analysed financial data of the company and its main competitors and developed Revenue Management Pricing Policies.
– Adopted collaborative platforms such as Google Wave and Mendeley which enhanced group performance and optimized the decision-making process.
– Conducted primary and secondary research, collaborated with academics, managers and engineers and developed a client proposal for optimising output by ~2%
– Developed a simulation tool for Preventive Maintenance process optimisation
No Licenses or Certifications Found.