Associate Product Manager
- Makon Surprises
- Full-Time
- Lagos, Nigeria
- Jun 2018 - Oct 2023
Report directly to the Product Manager and CEO. Hired to be responsible for the development and success of gifting products and services. Played a crucial role in managing a diverse range of offerings and ensuring that customers received unforgettable surprises, providing holistic business development, and revenue growth services.
• Collaborated with cross-functional teams to conceptualize, design, and develop new surprise gifting products, resulting in a 15% increase in the product portfolio in 2019, aligning with market trends and customer preferences.
• Implemented the use of WhatsApp API to facilitate real-time customer interactions and order updates to ease customers engagements in 2020.
• Conducted comprehensive market research, leading to the identification of emerging trends, customer needs, and competitive landscape within the surprise gifting industry. This research informed product development decisions and contributed to a 10% increase in product relevance and in customer satisfaction and a 10% increase in sales in 2021.
• Ensured the quality and presentation of surprise gifting products met the highest standards, exceeding customer expectations, and fostering repeat business. Leading to a 10% increase in customer retention that contributed to an 8% increase in customer satisfaction at the end of 2022.