• Raised conversion rates from Visits to Applications from 62% to 96%, and streamlined the
registration process from 3 to 2 minutes, by implementing a loan offer that doesn’t affect the
applicant’s credit history, and a 14% reduction in required information and effort.
• Increased in Peripheral Insurance revenue by 141%, and coverage from 53% to 92% of customers with credits, by integrating 2 new insurers into our front-end.
• Grew the total value collected through the digital channel by 27% (an increase three times greater than the total amount collected previously), by developing a new fast payment portal that reduces payment time by 54%, and decreases miss-clicks from 20% to 3%.
• Eliminated problems with vendor and infrastructure from 12 to 0 cases per month, by collaborating with the Technology department, setting up alarms through Slack, for supplier outages or low request volumes.
• Developed the Business unit Strategy, value attributes, OKRs, and Roadmaps, while balancing both strategic and tactical developments; Implemented Product Discovery Methodologies at R5, streamlining opportunity identification and prioritization; Established the capability to conduct AB
tests, exploring different credit rates to optimize conversion.