– Active collaboration at execution stage with Engineering, Marketing, Design, Legal and External Partners.
– Actively developing PRD, User Flows and Wireframes for our MVP.
– Designing Product Analytics Document for metric tracking.
– Conducting User Interviews to validate hypothesis, gather product insights.
– Developed Audience First Strategy to test product features and analysing competitor’s engagement strategy.
– Identified external partner for one of the MVP modules.
– Developing & writing PRD, 1 Pager, Product Roadmap, User Flows and Wireframes.
– Designed Landing Page on WIX to test a Pilot project.
Developed and Founded, bestopts, an e-commerce business based on D2C Dark Store model in 2020. At bestopts, i closely worked at:
– Developed bestopts’s website at WIX for our D2C Dark Store Business Model.
– Successful implementation of Pixel ID, Google Analytics, Payment Gateway Integration.
– Enhanced on-page SEO, digital presence at directories like Google, Bing.
– Strategic execution of marketing campaigns at Google, FB & Instagram using KPIs.
– Developed a customer centric approach from Order to Delivery; achieved 100% Positive
Reviews and feedback on Product & Service.
– Launched Expedite Delivery option North India Region with 72 Hours delivery promise.
Founded, Sangeeta Enterprises, an e-commerce startup based on B2C & B2B Dark Store business model in 2017 and established its presence on platforms like Amazon India, Flipkart, Indiamart, GMB. At my startup, i closely worked at:
– Market and User Research to successfully launch the startup and its iterations.
– Achieved #1 bestseller rank at Amazon India continuously for 16 months.
– Achieved 5000+ reviews & feedbacks with an average of 4.6/5 ratings.
– Successfully fulfilled over 1 lakh orders across 16500 Indian pin codes under 5 years.
– Reduced Advertising & Marketing Campaign’s ACOS to 12% at Amazon PPC.
At Delhi Race Club, I was responsible for:
– P&L A/C of the company.
– Risk Management,
– Wealth Management.
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