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• Led the product development of Brand District, a web and mobile app that offers users personalized rewards based on tasks carried out on their social media platforms.
• Led a cross-functional team of designers, developers, and marketers, consistently delivering projects ahead of schedule and within budget.
• Gathered and prioritized user feedback through surveys, interviews, and usability testing to inform product improvements.
• Collaborated with external partners to integrate third-party services, expanding the app’s functionality and further enhancing user satisfaction.
• Translated product features into user stories within the team’s backlog while managing, ranking and prioritizing the backlog to reflect stakeholder’s requirements.
• Created initial product process lifestyle & roadmap for product improvements to organize product team of over 15 people.
• Researched user behavior and led strategic product roadmap discussion across multifunctional teams of over 25 people that reduced the platform deployment time for clients by 2 months.
• Managed stakeholder expectations and designed 6 wireframes by identifying five user pain points and managed the entire product life cycle from strategic product planning to release to feedback.
• Handled functional testing, performance testing, test case management & product backlog management for more than 5 products.
• Enforced Kanban principles as a scrum master that resulted in reduction of Cycle time by 20% thus increasing team’s throughput in less than 8 weeks.
• Enabled improvement in team delivery commitments and capacity planning for sprints by identifying & tracking hidden tasks that increased customer satisfaction by 45% .
• Facilitated Agile adoption retrospective for the organization with the leadership and guided teams with outcome resulting in enhanced performance and early delivery of projects.
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