• Founded Easy, a mobile app where users can find premium discounts and save money.
• Leading a cross-functional team to be listed in the top 10 apps on Google Play.
• Making sure to maintain the assurance of quality and ease of usability which resulted in 59 out of 60 ratings being 5 stars.
• Continuously tracking key metrics and data analysis and validating the success of the product/features, while creating new hypotheses to kick-start the lifecycle again.
• Reduced CAC (customer acquisition cost) by a remarkable 53% compared to other apps in the same country.
• Achieving a 40% install-to-register conversion rate by implementing a seamless UI/UX.
• Increased discount redemptions by 30% by enhancing the way stores redeem discounts for users.
• Leading a remote development team which decreased development costs by a whopping 60%.
• Lead product strategy, roadmap creation, prioritization, and implementation based on market insights, business goals, and customer feedback.
• Manage the backlog and prioritization of the product.
• The main communication channel between engineering, design, marketing, sales, operations, customer success, and management.
• Conduct user research using various methods and tools to understand user needs, preferences, and feedback.
• Evaluate partnership opportunities and manage them.
• Define marketing objectives for the product.
• Research the market and competition to understand what is new and important, and use this information to improve our products.