I believe in data driven growth, because what we measure is what we can grow.
Following are my product management specific competencies
– Conversion Rate Optimisation (CRO)
– Product Analytics (Mixpanel, Google Analytics, Clevertap)
– UI design & UX optimisation
– Optimising product messaging using attention insight tools (Copy writing, web UX copy)
– Competitor Analysis and gathering competitive intelligence for GTM
– Conversational Marketing : ManyChat (Chat Bot Marketing), Drift
– Landing Page Design & Optimisation : WIX, Swipe Pages, Webflow
– User Behaviour Analytics – Clarity, Hotjar
– Target Audience Research
– Process Creation and optimisation
Digital Marketing Strategy
Facebook Ads
Content
Content Strategy
My responsibilities at BDS which I successfully accomplished
– Consulted small and medium scale businesses in Pune for digital marketing
– Gathered requirements from clients
– Mapped requirements with the possible digital first strategy for the brand
– Planned & pitched custom digital marketing strategy for the brand
– Managed content creation process
– Designed and implemented Facebook Ads Campaign, Retargeting campaign
– Implemented messenger bot for a restaurant client to increase awareness
– Lead nurturing and campaign optimisation to increase lead conversion rate
– Designed landing pages (Content + Copy writing), A/B testing landing pages, optimising landing page using user behaviour analytics tools
– Lead complete digital brand building for a local F&B brand’s restaurant, implemented digital awareness campaigns through Facebook and Instagram successfully and ensured that the brand is recognised locally.
Being promoted from PASC member to Finance Head gave me a great opportunity to develop my cross-functional team leadership and develop team building skills.
My responsibilities were
– Allocating financial resources for various verticals of event from the budget
– Maintaining proof of various expenses
– Ensuring early preparedness of all the necessary arrangements for Pulzion’ 2014
– Verifying all bills and present the budget and final report to PICT ACM faculty head Dr.Geetanjali Kale Ma’am
As an active member of PASC , we published a technology magazine titled ‘authenTECH’
I got first hand experience of managing ‘Content Creation’ process.
– Developing content pipeline
– Content process
– Adobe Illustrator
– Adobe Indesign
– Adobe Photoshop
You can download magazine from
https://goo.gl/8bpnUP
No Licenses or Certifications Found.