Senior Analyst, Audience Measurement Lead
- The Home Depot
- Full-Time
- Atlanta Metropolitan Area
- Oct 2021 - Present · 8 mos
Menu
Ganapathi Baliada-Ramesh
Skill Scoreⓘ
Rookie (2/6)
112
Industries
Consumer Tech Healthcare
Contact
Skills
Evaluated for and
PM role archetypeⓘ
Performance by Category
Communication
Strategy
Design
Technology
Execution
Go-to-market
Skill Progression
Experience
Senior Marketing Analyst – Corporate Digital Marketing
- Thermo Fisher Scientific
- Full-Time
- Greater Pittsburgh Region
- Nov 2019 - Oct 2021 · 2 yrs
Leveraging digital marketing and analytical capabilities to further Thermo Fisher’s goal of enabling customers to make the world healthier, cleaner and safer.
Product Management Fellow
- PMDojo
- Full-Time
- Atlanta Metropolitan Area
- Apr 2022 - Present · 2 mos
Marketing and Communications Chapter Lead, Asian Employee Resource Group
- Thermo Fisher Scientific
- Full-Time
- Nov 2020 - Sep 2021 · 11 mos
Analytics, Data Automation
- Hilton
- Full-Time
- Washington D.C. Metro Area
- Oct 2019 - Nov 2019 · 2 mos
Information Technology Analyst III
- Caterpillar Inc.
- Full-Time
- Greater Chicago Area
- Jul 2018 - Oct 2019 · 1 yr 4 mos
• Lead the conception, development, and maintenance of a comprehensive, Alteryx powered operations dashboard for Caterpillar’s largest engineering group that enabled Senior Engineers and Managers to identify cost reduction opportunities across sourcing, logistics, performance, and quality.
• Responsible for the planning, partnership and implementation of an ETL solution that improved the load time of data by 50% at no additional cost and enabled the team to democratize data thereby fueling innovation across the organization.
• Managing the development/maintenance of dashboards with an annual spend of $1.2 Billion
• Responsible for day-to-day analytics @ Caterpillars largest engineering group- IPSD
• Adept at handling disparate data sources- 6 databases, multiple spreadsheets in 2 Tableau dashboards. Alteryx designer core certified.
Reporting Analyst (Co-op) – Centre of Excellence for Distributed Operations
- DTE Energy
- Full-Time
- Greater Detroit Area
- Jan 2018 - May 2018 · 5 mos
• Spearheaded the development of weekly templates, dashboards, and reporting systems that allowed for constant refinement and reflection implementing Continuous Improvement approach for Michigan’s largest energy provider.
• Initiated the migration process of the largest operations group, Distributed Ops from a spreadsheet-based ecosystem to a SAP, Maximo, SQL, Power BI and Tableau based live weekly reporting system.
• Developed operational metrics and weekly forecast dashboards that facilitated operational calls, reviews and tracked performance to targets which promoted Continuous Improvement efforts across the organization.
• Provided support across DTE Energy’s key verticals of Business Process Analysis, Continuous Improvement Model (CIM), Operational Metrics (safety, cost, quality, delivery), and Forecast analysis.
Marketing Research Intern
- J.D. Power
- Full-Time
- Troy, MI
- May 2017 - Dec 2017 · 8 mos
• Planned and executed the development of DRM, a Data Relationship Management tool for J.D.Power’s top client, Mercedes-Benz Financial Services that helped review and analyze dealership performance across the United States.
• Developed live dashboards for J.D.Power’s primary client reporting tool, VoX, including Breakdown charts, Gap charts, Heat Maps, Performance and Mix charts, Rank charts, Swoop chart, Trend charts, and Gauge charts.
• Built predictive models for the Global Research Operations Team (GRO Team) on the 2017 U.S. Dealer Financial Satisfaction study; this included significance tests, distributions, scorecards, rank charts, Key Performance Index (KPI’s) for clients such as Mercedes-Benz Financial Services, Ford Credit, Toyota Financial Services, and BMW Financial Services.
• Performed quality checks on data, simulators, and models constructed for the 2017 Finance and Wealth reports; ran models to research, retrieve and deliver data using SQL, Microsoft Excel, mTAB and SPSS extensively;
Research Assistant | iLabs, Centre for Innovation Research
- University of Michigan-Dearborn
- Full-Time
- Dearborn, MI
- Aug 2016 - May 2017 · 10 mos
• Conducted quantitative data gathering for ACCESS, one of the largest non-profit organization in Michigan.
• Interacted with internal and external stakeholders to understand the true objective of the survey.
• Designed a survey instrument to capture maximum emotion based on the seven-point Likert scale.
• Administered the survey at multiple venues across varying timeframes.
• Improved data quality by replacing missing data, correcting spelling errors and detecting anomalies.
• Performed univariate and inferential statistical analysis.
• Carried out secondary research on competitive strategies
• Documented research findings, composed written reports, and presented the results to internal administration and external clients.
• Coordinated client-handling and communication with internal and external stakeholders.
Marketing and Analytics Lead
- GaadiKey Media Private Limited
- Full-Time
- Nov 2015 - Jun 2016 · 8 mos
• Collected, analyzed, and reported findings to the key stakeholders in the $74 billion automobile market in India.
• Performed Demographic segmentation and identified key patterns in automobile consumption based on website visits, Web activity, and social media response, helping Gaadikey improve customer retention by 25%.
• Analyzed customer data over the lifecycle of a project to recognize preferred mode of information consumption. Planned and produced relevant video content thereby increasing engagement by 300% and acquisition by 20%.
Marketing and Analytics
- Voiro LLP
- Full-Time
- Bengaluru Area, India
- Jun 2015 - Oct 2015 · 5 mos
• Conducted an analytics workshop and coached Starsports.com employees thereby reducing support dependency on Voiro by 56%.
• Performed exhaustive competitor analysis, Customer profiling and developed ranking systems to kick start Voiro.com’s marketing campaign.
Business Analyst
- Dartech Hydraulics
- Full-Time
- Jun 2014 - May 2015 · 1 yr
• Cleaned and analyzed historical data to identify most valuable clients, most valuable products and most favorable seasons. This facilitated the hyper-aggressive pursuit of targets resulting in 30% increase in sales.
• Visualized sales data and developed supply-chain patterns thus enabling us to target and serve key customers early.
• Developed systematic reporting processes and procedures to ensure visualizations and user permissions were delivered in a
timely manner for all ad hoc requests.
• Analyzed customer data to develop a classification model that could identify customer affinity towards product lines
using customer demographics and purchase information.
Project Intern
- Aeronautical Development Agency
- Full-Time
- Bengaluru, Karnataka, India
- Feb 2014 - May 2014 · 4 mos
Degree Programs
Python for Everybody Specialization
- University of Michigan
- 2019 - 2020
Master’s Degree, Business Analytics
- University of Michigan-Dearborn
- 2016 - Jun 2018
Certificate, Disruptive Strategy with Clayton Christensen
- Harvard Business School Online
- 2016 - 2016
Bachelor’s Degree, Mechanical Engineering
- Sir M Visvesvaraya Institute Of Technology
- 2010 - 2014
High School, ICSE
- Florence Public High School
- 1996 - 2008
Licenses and Certifications
Becoming a Product Manager: A Complete Guide
- Issued Feb 2022 · No Expiration Date
- View Credential
Digital Marketing 2.0
- University of California, Irvine Division of Continuing Education
- Issued Mar 2020 · No Expiration Date
Digital Marketing 1.0
- University of California, Irvine Division of Continuing Education
- Issued Jan 2019 · No Expiration Date
Introduction to SQL
- Grand Circus
- Issued Jun 2018 · No Expiration Date
Using Databases with Python
- Coursera Course Certificates
- Issued Sep 2016 · No Expiration Date
- View Credential
Using Python to Access Web Data
- Coursera Course Certificates
- Issued Jul 2016 · No Expiration Date
- View Credential
Python Data Structures
- Coursera Course Certificates
- Issued Jun 2016 · No Expiration Date
- View Credential
Programming for Everybody (Getting Started with Python)
- Coursera Course Certificates
- Issued May 2016 · No Expiration Date
- View Credential
Fraud Analytics
- Jigsaw
- Issued Mar 2015 · No Expiration Date
Data Science with SAS
- Jigsaw
- Issued Sep 2014 · No Expiration Date
A Crash Course in Data Science
- Coursera Course Certificates
- Issued Oct 2015 · Expired Feb 2016
- View Credential