Floreal Pecino
Skill Scoreⓘ
Professional (3/6)
281
Industries
Jobs Search and Employment Service
UX Researcher

Expert in innovation and launching of new products and services
Specialized in qualitative and quantitative research for B2B companies. I try to help companies harness the potential of disruptive innovation to improve people’s lives.
How do I do it?
I apply techniques of social research, ethnography, Design Thinking, Creativity, lean, Test with users, workshop… Let’s talk and I’ll tell you more in detail.
Specialized in qualitative research for B2B companies. I try to help companies harness the potential of disruptive innovation to improve people’s lives.
How do I do it?
I apply techniques of social research, ethnography, Design Thinking, Creativity, lean, Test with users, workshop… Let’s talk and I’ll tell you more in detail.

Skills
Evaluated for Product Manager and Platform PM role archetypeⓘ
Performance by Category
Communication
0%
Strategy
0%
Design
0%
Technology
0%
Execution
0%
Go-to-market
0%
Top Skills
Skill Progression
Experience

Product Manager & Researcher

  • Rviewer
  • Full-Time
  • Barcelona
  • Oct 2020 - Dec 2023

I have the opportunity to launch products and services that people love by applying innovative research methods.

UX Researcher

  • GetWith
  • Full-Time
  • Barcelona, Cataluña, España
  • Jul 2020 - Dec 2023

Manage and conduct user research
Launching new products and validating market fit
Discovering new trends and launching qualitative and quantitative research
Work with stakeholders and teams to coordinate research and validation.

UX Researcher

  • Adsmurai
  • Full-Time
  • Barcelona
  • Oct 2018 - Oct 2020

I had the opportunity to launch an exciting product to automate the creation of vertical video ads for Instagram. From scratch: conceptualization, validation and launch.
Also in my last stage I redesigned the improvements of a SAAS platform collaborating with a great team.

Tearcher – UX/UI Design

  • Ironhack
  • Full-Time
  • Barcelona Area, Spain
  • Oct 2017 - Nov 2017

I was given the opportunity to teach an information architecture module. In this course the students learned everything about the principles of design, how to make flows, schemes and prototypes. Without a city an experience that I will not forget in a long time.

User Experience Researcher

  • B4work App
  • Full-Time
  • Barcelona Area, Spain
  • Sep 2016 - Jan 2018

Thanks to b4work I had the opportunity to perform innovation tasks of which I am really proud. Among some things to highlight, generation of value proposition, flow improvements in the app, development of new features, architectural improvements and above all, to get the App positioned in the top 10 mobile applications for job search without costs in marketing, only with design.

– Heuristic analysis and implementation of improvements based on UCD principles.
– Generation of a value proposition and fit in the market.
– Recruitment of users
– Redesign of the screens. Creation of style guide.
– Search for insight through qualitative research.
– Innovation workshops
– Qualitative and quantitative research.
– Generation of a quantitative analysis framework.
– Test with users
– Backlog prioritization

UX Researcher Lead

  • Talent Clue
  • Full-Time
  • Barcelona
  • Mar 2015 - Dec 2018

They have given me the opportunity to create my own design team, implement innovation methodologies and conduct research focused on people and business. I like to design for brands such as Securitas Direct, Leroy Merlin, Mc Donalds or Decathlon.

– Implementation of Discovery phases to be able to develop features and products in an agile environment.
– Implementation of Design Thinking methodology for the development of innovative products.
– Conduct group dynamics, workshops and co-design sessions with stakeholders and users.
– Collaboration with Stakeholders and Managers in the achievement of the product strategy.
– Prioritization of Road Map based on research with users.
– Conducting research with users with Qualitative and Quantitative methods.
– Collection and analysis of large volumes of information.
– Communication of results with Clients and Stakeholders.
– Realization of Sketch, Wirefrprototypingtotiping
– Collaboration with UI designer, UX Designers and copywriter to face the achievement of final designs.
– Monitoring and validation of delivered designs.
– Monitoring, analysis and evaluation of the user experience after deliverables.

Creative Thinker

  • Media Direction OMD
  • Full-Time
  • Barcelona y alrededores, España
  • Jan 2014 - Mar 2015

In OMD I had the opportunity to collaborate with people from whom I learned a lot. In this media agency I was able to work as a creative for brands such as Levis, Pepsi or Lidl.

Development of lateral thinking
Creation of BTL / ATL media campaigns
Generation of copys for campaigns
Conceptualization of campaigns
Work insight from briefings

Creative Thinker

  • QuePanda
  • Full-Time
  • Barcelona
  • Sep 2008 - Jan 2017

Since I left college I had the opportunity to form a design team with which we have made a multitude of creative pieces for customers in all segments. Currently I have had to cease my activity due to the fact that research takes up most of my time.

Degree Programs

Techniques of social research, Sociology

  • Universitat Autònoma de Barcelona
  • 2019 - 2021

Diseño de Experiencia de Usuario (UX), Postgrado

  • Universitat Oberta de Catalunya
  • 2015 - 2016

Mobile User Experience (UX) Design, Tecnología de la información

  • The Interaction Design Foundation
  • 2017 - 2019

How to Create Intuitive Products by Imitating Physicality, UX

  • The Interaction Design Foundation
  • 2017 - 2017

User Research – Methods and Best Practices, UX researcher

  • The Interaction Design Foundation
  • 2017 - 2017

Licenses and Certifications

No Licenses or Certifications Found.