A passion for building business more than features. 0 to 1 product beta launch. Productization of a) Aggregator platform – mobile app for freelancers, b) Workforce management app for operations team.
• Overall MAU increased from 15% to 54%, revenue growth by 4.5 times. DAU contribution of 17%. With new CMS chat system, traffic of 6 lakhs + monthly personal messages shifted to platform communication
• Prioritized 7 top features to compete in the market. From existing app, revamped 3 features to meet the simple & transparent user journey
• Synthesized usability studies, research and market analysis, product roadmaps, concept to beta launch, leading design discussions, manage third party saas vendors
• Collaboration with engineering, marketing, UX, legal deliver compelling presentations, tradeoff discussions
• Identified, defined and analyzed metrics that inform the core success of products. Balanced quantitative and qualitative insights to drive decisions and iterate quickly

Building configurable platform & system for automated validation and its reporting
• 60% of the ‘quality check process’ was atomised, 100% calls were checked by system replacing manual validators, auto analysis on 70% of the calls, cost saved by 85%, feedback delivery TAT decreased by 2 days
• Conducting “two-level hypothesis (A/B) testing” to meet the desired accuracy of the product.
• Gathering the analytics & generating impact document to align with the stakeholder’s commitments
• Defining product scope, goals & deliverables, collaborating with developers & frontend team to strategies the agile ideation plan. Close working with design team for frontend
• Streamlining the execution to implement the development, testing, iterations & deployment