SENIOR MANAGER – DIGITAL PRODUCT MANAGEMENT
- American Express | Remote
- Full-Time
- New York, NY, USA
- May 2023 - Mar 2024
• Spearheaded the successful launch of SpendSmart, a revolutionary personal finance app from Amex, from conception to market introduction
• Achieved remarkable user acquisition of 5000 within first month post-launch, purely on product merit, without marketing initiatives.
• Championed the integration of SpendSmart with Plaid, augmenting secure aggregation of user financial data fromvarious institutions.
• Directed cross-functional teams, fostering collaboration between engineers, designers, and analysts for a seamless user experience.
• Incorporated cutting-edge features like real-time transaction categorization, personalized budgeting,
• Initiated and facilitated the integration of SpendSmart with Plaid, a leading financial data platform, enhancing the app’s ability to securely access and aggregate user financial information from various institutions, thereby providing users with comprehensive financial insights.
• Pioneered a user-first finance app, integrating 8 services, boosting account access and reducing errors by 30%.
• Led cross-functional teams in product development, collaborating with engineers, designers, and analysts to create a seamless user experience that simplified budgeting, expense tracking, and financial goal-setting.
• Implemented innovative features such as real-time transaction categorization, personalized budgeting recommendations, and credit score monitoring, enhancing user engagement and satisfaction.
• Leveraged data-driven insights to refine product features and drive