Tomasz Balicki
Skill Scoreⓘ
Professional (3/6)
221
Industries
Information Technology
Contact
Message agilepm
Evaluated for Chief Product Officer and Generalist PM role archetypeⓘ
Performance by Category
Communication
0%
Strategy
0%
Design
0%
Technology
0%
Execution
0%
Go-to-market
0%
Skill Progression

Product Manager/Project Manager

  • Red Acre Ltd
  • Full-Time
  • Malta
  • May 2022 - Present · 3 mos

?? Key achievements:
? re-introduce the Monday.com tool to boost collaboration and allow visibility to cross-department operations.
? create new processes on request, get buy-in and release them to the teams.

?? Responsibilities:
? reporting to CTO
? gain a deep understanding of customer experience, identify and fill product gaps, and generate new ideas that grow and improve the product and user value.
? create buy-in for the product vision, both internally and with key external partners.
? scope and prioritise activities based on business and customer impact
? work closely with engineering, growth, marketing, and other teams to deliver quick time-to-market and optimal resources
? represent the company by interacting and maintaining a positive relationship with customers, soliciting feedback, ideas and product requests
? perform and use market research to get ideas for products and functionality that customers will want
? provide product management with analyses and reports, and respond to questions and requests from management and other stakeholders and product owners
? conduct and ensure alignment with other product management, defining priorities across products for other teams, synchronisation and alignment
? be transparent about your prioritisation and road mapping process, ensuring that everything is clear and factual, with evidence-based decisions-making in your communication
? define project/product’s schedule and scope while balancing with timely and regular value deliveries and scheduled timelines
? support the product owners in managing communications with stakeholders, managing customer’s expectations for deliverables, and implementing an effective project governance system
? manage several concurrent high visibility projects and products, taking on potentially new products and MVPs
? conduct stakeholder meetings and specification gathering, define OKRs, goals and vision
? drive the execution of all product lifecycle processes

Marketing Planning Manager

  • Kindred Group plc
  • Full-Time
  • Sliema, Malta
  • Dec 2020 - May 2022 · 1 yr 6 mos

?? Key achievements:
?increased collaboration across marketing and commercial departments due to my presence on assigned marketing projects

? the main results of my core client account, Vlad Casino, are based on Nepa Tracker. Increased Brand Awareness by +4% YoY, Contributed to improving & stabilize brand Trust YoY , April 2021 to April 2022 by 10%, Contributed to increasing & stabilize brand Loyalty YoY, April 2021 to April 2022 by 8%

?? Key responsibilities:
? coordinated marketing plan across products and channels like CRM and Digital teams to deliver against the commercial objectives of the business

? had responsibility for working with product marketing, marketing intelligence and brand management

? had responsibility for writing Briefs and briefing marketing services and creative teams on ATL campaigns, with the output being a clear channel plan to deliver the brief’s objectives and stand out creative concepts e.g. TV commercials

? supported the head of marketing planning within Brand Strategy vertical in managing and centrally holding the marketing planning process, working with the marketing team, establishing and managing a proactive governance process for the ongoing creation of the marketing plan

? created different processes for different teams with my team members; one was to improve the planning of marketing campaigns for the whole organisation and roll it out to all departments that were going to be impacted

Customer Strategy Manager Poland

  • Kindred Group plc
  • Full-Time
  • Mar 2020 - Dec 2020 · 10 mos

?? List of successes available on request
?? Key responsibilities:
? brand building – community building, market education, custom campaigns
? creation of development & marketing campaigns – tasks implementation, ROI monitoring
? team management – remote teams, assigning tasks, scheduling tasks in projects’ timeline

? market development – competition analysis and business lines development opportunities, adjusting operational tasks to market trends and internal mechanisms

? monitoring and analysis of projects’ and campaigns’ performance – working with databases (weekly, monthly, quarterly cycles), implementation of recovery and action plans adjusted to market specificity, budget and target assumptions

? financial management (budget) – analysis and monitoring of profits and losses, ROI and KPI management, gross income and contributions analysis, searching for savings, maximizing profits

iGaming Consultant

  • Self-employed
  • Full-Time
  • Jan 2020 - Mar 2020 · 3 mos

?? Key responsibilities:
? acting as the advisor and operational representative of Malta-based companies (various industries) – assistance in entering the local market (sales territory and business development)

Website Project Manager

  • Mybettingdeals
  • Full-Time
  • Sep 2019 - Dec 2019 · 4 mos

?? Key responsibilities:
? improved Content Management for the business
? increase in email traffic by 135%, decrease of bounce rate by 15%
? managing subcontractors’ work – reports, results analysis, operational duties
? campaign management – Stripo projects, Landing Pages, posts in CMS WordPress
? managed marketing agency relationships, reporting on feedback, optimize outbound campaigns

Project Manager

  • Sports Trader
  • Full-Time
  • Mar 2015 - Nov 2015 · 9 mos

?? Key responsibilities:
? trading on bookmakers’ markets
? placing bets on various sports betting websites
? creating and implementing development plans
? target management – execution of assumed KPI

Marketing Sports Betting Coordinator – NordicBet

  • Betsson Group
  • Full-Time
  • Mar 2014 - Mar 2015 · 1 yr 1 mo

?? Key responsibilities:
? cooperation with other departments in order to execute marketing campaigns
? building affiliate networks, CRM management, customer service quality assessment
? approving graphics for the website and newsletters, planning sales of additional products
? trend analysis and forecasting conducting with the QlikView

Sports Analyst

  • Nordic Gaming Group
  • Full-Time
  • Nov 2008 - Feb 2014 · 5 yrs 4 mos

?? Key responsibilities:
? managing risk and live betting rates in various sports disciplines
? creating unique odds (own rates) for lower Polish football leagues
? achieving year-on-year margin plans, 7%, 8% and 9%
? risk management prior to events’ beginning

Product Manager/Project Manager

  • Red Acre Ltd
  • Full-Time
  • Malta
  • May 2022 - Present · 3 mos

?? Key achievements:
? re-introduce the Monday.com tool to boost collaboration and allow visibility to cross-department operations.
? create new processes on request, get buy-in and release them to the teams.

?? Responsibilities:
? reporting to CTO
? gain a deep understanding of customer experience, identify and fill product gaps, and generate new ideas that grow and improve the product and user value.
? create buy-in for the product vision, both internally and with key external partners.
? scope and prioritise activities based on business and customer impact
? work closely with engineering, growth, marketing, and other teams to deliver quick time-to-market and optimal resources
? represent the company by interacting and maintaining a positive relationship with customers, soliciting feedback, ideas and product requests
? perform and use market research to get ideas for products and functionality that customers will want
? provide product management with analyses and reports, and respond to questions and requests from management and other stakeholders and product owners
? conduct and ensure alignment with other product management, defining priorities across products for other teams, synchronisation and alignment
? be transparent about your prioritisation and road mapping process, ensuring that everything is clear and factual, with evidence-based decisions-making in your communication
? define project/product’s schedule and scope while balancing with timely and regular value deliveries and scheduled timelines
? support the product owners in managing communications with stakeholders, managing customer’s expectations for deliverables, and implementing an effective project governance system
? manage several concurrent high visibility projects and products, taking on potentially new products and MVPs
? conduct stakeholder meetings and specification gathering, define OKRs, goals and vision
? drive the execution of all product lifecycle processes

Marketing Planning Manager

  • Kindred Group plc
  • Full-Time
  • Sliema, Malta
  • Dec 2020 - May 2022 · 1 yr 6 mos

?? Key achievements:
?increased collaboration across marketing and commercial departments due to my presence on assigned marketing projects

? the main results of my core client account, Vlad Casino, are based on Nepa Tracker. Increased Brand Awareness by +4% YoY, Contributed to improving & stabilize brand Trust YoY , April 2021 to April 2022 by 10%, Contributed to increasing & stabilize brand Loyalty YoY, April 2021 to April 2022 by 8%

?? Key responsibilities:
? coordinated marketing plan across products and channels like CRM and Digital teams to deliver against the commercial objectives of the business

? had responsibility for working with product marketing, marketing intelligence and brand management

? had responsibility for writing Briefs and briefing marketing services and creative teams on ATL campaigns, with the output being a clear channel plan to deliver the brief’s objectives and stand out creative concepts e.g. TV commercials

? supported the head of marketing planning within Brand Strategy vertical in managing and centrally holding the marketing planning process, working with the marketing team, establishing and managing a proactive governance process for the ongoing creation of the marketing plan

? created different processes for different teams with my team members; one was to improve the planning of marketing campaigns for the whole organisation and roll it out to all departments that were going to be impacted

Customer Strategy Manager Poland

  • Kindred Group plc
  • Full-Time
  • Mar 2020 - Dec 2020 · 10 mos

?? List of successes available on request
?? Key responsibilities:
? brand building – community building, market education, custom campaigns
? creation of development & marketing campaigns – tasks implementation, ROI monitoring
? team management – remote teams, assigning tasks, scheduling tasks in projects’ timeline

? market development – competition analysis and business lines development opportunities, adjusting operational tasks to market trends and internal mechanisms

? monitoring and analysis of projects’ and campaigns’ performance – working with databases (weekly, monthly, quarterly cycles), implementation of recovery and action plans adjusted to market specificity, budget and target assumptions

? financial management (budget) – analysis and monitoring of profits and losses, ROI and KPI management, gross income and contributions analysis, searching for savings, maximizing profits

iGaming Consultant

  • Self-employed
  • Full-Time
  • Jan 2020 - Mar 2020 · 3 mos

?? Key responsibilities:
? acting as the advisor and operational representative of Malta-based companies (various industries) – assistance in entering the local market (sales territory and business development)

Website Project Manager

  • Mybettingdeals
  • Full-Time
  • Sep 2019 - Dec 2019 · 4 mos

?? Key responsibilities:
? improved Content Management for the business
? increase in email traffic by 135%, decrease of bounce rate by 15%
? managing subcontractors’ work – reports, results analysis, operational duties
? campaign management – Stripo projects, Landing Pages, posts in CMS WordPress
? managed marketing agency relationships, reporting on feedback, optimize outbound campaigns

Project Manager

  • Sports Trader
  • Full-Time
  • Mar 2015 - Nov 2015 · 9 mos

?? Key responsibilities:
? trading on bookmakers’ markets
? placing bets on various sports betting websites
? creating and implementing development plans
? target management – execution of assumed KPI

Marketing Sports Betting Coordinator – NordicBet

  • Betsson Group
  • Full-Time
  • Mar 2014 - Mar 2015 · 1 yr 1 mo

?? Key responsibilities:
? cooperation with other departments in order to execute marketing campaigns
? building affiliate networks, CRM management, customer service quality assessment
? approving graphics for the website and newsletters, planning sales of additional products
? trend analysis and forecasting conducting with the QlikView

Sports Analyst

  • Nordic Gaming Group
  • Full-Time
  • Nov 2008 - Feb 2014 · 5 yrs 4 mos

?? Key responsibilities:
? managing risk and live betting rates in various sports disciplines
? creating unique odds (own rates) for lower Polish football leagues
? achieving year-on-year margin plans, 7%, 8% and 9%
? risk management prior to events’ beginning

Degree Programs

Bachelor’s Degree, Business Administration and Management, General

  • Global College, Smart City, Malta
  • 2015 - 2018

Certificate of Achievement with Distinction, Certificate No: 7376P/15, Marketing/Marketing Management, General

  • Malta College of Arts, Science and Technology (MCAST)
  • 2015 - 2015

Certificate of Achievement, Certificate No: 4363P/13, Marketing/Marketing Management, General

  • Malta College of Arts, Science and Technology (MCAST)
  • 2014 - 2014

Cetrificate of Achievement, Excel Intermediate

  • Holistic Institute of Technologies
  • 2014 - 2014

Master’s degree, Education in information technology

  • Akademia Pedagogiczna im. Komisji Edukacji Narodowej w Krakowie
  • 2003 - 2005

Licenses and Certifications

Using Emotions to Leverage and Accelerate Change: A Guide for Leaders

Leading with Emotional Intelligence

How to Give Negative Feedback to Senior Colleagues

Leading Productive Meetings

Decision-Making Strategies

The Six Biases of Decision-Making

Making Better Decisions by Thinking in Bets

Communicating In the Language of Leadership

Google Analytics for Beginners

Course – Thinking (Psychology)

  • Copernicus College
  • Issued Apr 2018 · No Expiration Date

Using Emotions to Leverage and Accelerate Change: A Guide for Leaders

Leading with Emotional Intelligence

How to Give Negative Feedback to Senior Colleagues