Tomasz Balicki
Skill Score
Professional (3/6)
221
Industries
Information Technology
Contact
Strategy & Operations Manager ?? International Project Management (Agile, Scrum Master), Marketing Planning, Customer Strategy and Brand Creation

?? I am an operational manager with over 10 years of international professional experience oriented on processes, procedures and projects in the scope of building new development paths, brand management and business development.

?? My strengths include efficient KPI execution related to the implementation of the innovations in executed CRM campaigns, targeting, sequencing, A/B tests.

?? I efficiently analyse and conclude databases, ROI reports, sales and marketing results. I am
open to international cooperation and have great ease in establishing relationships (with clients, stakeholders, subcontractors).

?? Areas of specialization:
? country management – building market development opportunities, project management
? brand management – brand creation according to market objectives, cultural conditions and KPIs
? strategy management – elaboration of new development solutions and their efficient implementation

?? I am efficiently carrying out tasks such as:
? development, supervision over the implementation of communication strategies, building brands
? communication structure – adjusting channels to market specificity and customers’ requirements
? product management – lifecycle stages, customer relations management, market development
? operational and marketing budget management (optimization, cost reduction, expenditure control)
? operational team management – assigning tasks, ensuring quality and timeliness of executed tasks
? project management – from receipt to handover to the end-user (subcontractor, B2B client)
_______________________________
key words: #strategy #customerstrategy #onlinemarketing #marketing #projectmanagement #marketingcampaignmanagement #internationalsales #brandpromotion #customerservice
#strategymanager #agile #projectmanager #scrummaster #operationsmanager

Skills
Evaluated for Chief Product Officer and Generalist PM role archetype
Performance by Category
Communication
0%
Strategy
0%
Design
0%
Technology
0%
Execution
0%
Go-to-market
0%
Top Skills
Metrics definition Market analysis Performance tracking Writing and presentation
Skill Progression
Experience

Product Manager/Project Manager

?? Key achievements:
? re-introduce the Monday.com tool to boost collaboration and allow visibility to cross-department operations.
? create new processes on request, get buy-in and release them to the teams.

?? Responsibilities:
? reporting to CTO
? gain a deep understanding of customer experience, identify and fill product gaps, and generate new ideas that grow and improve the product and user value.
? create buy-in for the product vision, both internally and with key external partners.
? scope and prioritise activities based on business and customer impact
? work closely with engineering, growth, marketing, and other teams to deliver quick time-to-market and optimal resources
? represent the company by interacting and maintaining a positive relationship with customers, soliciting feedback, ideas and product requests
? perform and use market research to get ideas for products and functionality that customers will want
? provide product management with analyses and reports, and respond to questions and requests from management and other stakeholders and product owners
? conduct and ensure alignment with other product management, defining priorities across products for other teams, synchronisation and alignment
? be transparent about your prioritisation and road mapping process, ensuring that everything is clear and factual, with evidence-based decisions-making in your communication
? define project/product’s schedule and scope while balancing with timely and regular value deliveries and scheduled timelines
? support the product owners in managing communications with stakeholders, managing customer’s expectations for deliverables, and implementing an effective project governance system
? manage several concurrent high visibility projects and products, taking on potentially new products and MVPs
? conduct stakeholder meetings and specification gathering, define OKRs, goals and vision
? drive the execution of all product lifecycle processes

Product Manager/Project Manager

?? Key achievements:
? re-introduce the Monday.com tool to boost collaboration and allow visibility to cross-department operations.
? create new processes on request, get buy-in and release them to the teams.

?? Responsibilities:
? reporting to CTO
? gain a deep understanding of customer experience, identify and fill product gaps, and generate new ideas that grow and improve the product and user value.
? create buy-in for the product vision, both internally and with key external partners.
? scope and prioritise activities based on business and customer impact
? work closely with engineering, growth, marketing, and other teams to deliver quick time-to-market and optimal resources
? represent the company by interacting and maintaining a positive relationship with customers, soliciting feedback, ideas and product requests
? perform and use market research to get ideas for products and functionality that customers will want
? provide product management with analyses and reports, and respond to questions and requests from management and other stakeholders and product owners
? conduct and ensure alignment with other product management, defining priorities across products for other teams, synchronisation and alignment
? be transparent about your prioritisation and road mapping process, ensuring that everything is clear and factual, with evidence-based decisions-making in your communication
? define project/product’s schedule and scope while balancing with timely and regular value deliveries and scheduled timelines
? support the product owners in managing communications with stakeholders, managing customer’s expectations for deliverables, and implementing an effective project governance system
? manage several concurrent high visibility projects and products, taking on potentially new products and MVPs
? conduct stakeholder meetings and specification gathering, define OKRs, goals and vision
? drive the execution of all product lifecycle processes

Marketing Planning Manager

?? Key achievements:
?increased collaboration across marketing and commercial departments due to my presence on assigned marketing projects

? the main results of my core client account, Vlad Casino, are based on Nepa Tracker. Increased Brand Awareness by +4% YoY, Contributed to improving & stabilize brand Trust YoY , April 2021 to April 2022 by 10%, Contributed to increasing & stabilize brand Loyalty YoY, April 2021 to April 2022 by 8%

?? Key responsibilities:
? coordinated marketing plan across products and channels like CRM and Digital teams to deliver against the commercial objectives of the business

? had responsibility for working with product marketing, marketing intelligence and brand management

? had responsibility for writing Briefs and briefing marketing services and creative teams on ATL campaigns, with the output being a clear channel plan to deliver the brief’s objectives and stand out creative concepts e.g. TV commercials

? supported the head of marketing planning within Brand Strategy vertical in managing and centrally holding the marketing planning process, working with the marketing team, establishing and managing a proactive governance process for the ongoing creation of the marketing plan

? created different processes for different teams with my team members; one was to improve the planning of marketing campaigns for the whole organisation and roll it out to all departments that were going to be impacted

Marketing Planning Manager

?? Key achievements:
?increased collaboration across marketing and commercial departments due to my presence on assigned marketing projects

? the main results of my core client account, Vlad Casino, are based on Nepa Tracker. Increased Brand Awareness by +4% YoY, Contributed to improving & stabilize brand Trust YoY , April 2021 to April 2022 by 10%, Contributed to increasing & stabilize brand Loyalty YoY, April 2021 to April 2022 by 8%

?? Key responsibilities:
? coordinated marketing plan across products and channels like CRM and Digital teams to deliver against the commercial objectives of the business

? had responsibility for working with product marketing, marketing intelligence and brand management

? had responsibility for writing Briefs and briefing marketing services and creative teams on ATL campaigns, with the output being a clear channel plan to deliver the brief’s objectives and stand out creative concepts e.g. TV commercials

? supported the head of marketing planning within Brand Strategy vertical in managing and centrally holding the marketing planning process, working with the marketing team, establishing and managing a proactive governance process for the ongoing creation of the marketing plan

? created different processes for different teams with my team members; one was to improve the planning of marketing campaigns for the whole organisation and roll it out to all departments that were going to be impacted

Customer Strategy Manager Poland

?? List of successes available on request
?? Key responsibilities:
? brand building – community building, market education, custom campaigns
? creation of development & marketing campaigns – tasks implementation, ROI monitoring
? team management – remote teams, assigning tasks, scheduling tasks in projects’ timeline

? market development – competition analysis and business lines development opportunities, adjusting operational tasks to market trends and internal mechanisms

? monitoring and analysis of projects’ and campaigns’ performance – working with databases (weekly, monthly, quarterly cycles), implementation of recovery and action plans adjusted to market specificity, budget and target assumptions

? financial management (budget) – analysis and monitoring of profits and losses, ROI and KPI management, gross income and contributions analysis, searching for savings, maximizing profits

Customer Strategy Manager Poland

?? List of successes available on request
?? Key responsibilities:
? brand building – community building, market education, custom campaigns
? creation of development & marketing campaigns – tasks implementation, ROI monitoring
? team management – remote teams, assigning tasks, scheduling tasks in projects’ timeline

? market development – competition analysis and business lines development opportunities, adjusting operational tasks to market trends and internal mechanisms

? monitoring and analysis of projects’ and campaigns’ performance – working with databases (weekly, monthly, quarterly cycles), implementation of recovery and action plans adjusted to market specificity, budget and target assumptions

? financial management (budget) – analysis and monitoring of profits and losses, ROI and KPI management, gross income and contributions analysis, searching for savings, maximizing profits

iGaming Consultant

?? Key responsibilities:
? acting as the advisor and operational representative of Malta-based companies (various industries) – assistance in entering the local market (sales territory and business development)

iGaming Consultant

?? Key responsibilities:
? acting as the advisor and operational representative of Malta-based companies (various industries) – assistance in entering the local market (sales territory and business development)

Website Project Manager

?? Key responsibilities:
? improved Content Management for the business
? increase in email traffic by 135%, decrease of bounce rate by 15%
? managing subcontractors’ work – reports, results analysis, operational duties
? campaign management – Stripo projects, Landing Pages, posts in CMS WordPress
? managed marketing agency relationships, reporting on feedback, optimize outbound campaigns

Website Project Manager

?? Key responsibilities:
? improved Content Management for the business
? increase in email traffic by 135%, decrease of bounce rate by 15%
? managing subcontractors’ work – reports, results analysis, operational duties
? campaign management – Stripo projects, Landing Pages, posts in CMS WordPress
? managed marketing agency relationships, reporting on feedback, optimize outbound campaigns

Project Manager

?? Key responsibilities:
? trading on bookmakers’ markets
? placing bets on various sports betting websites
? creating and implementing development plans
? target management – execution of assumed KPI

Project Manager

?? Key responsibilities:
? trading on bookmakers’ markets
? placing bets on various sports betting websites
? creating and implementing development plans
? target management – execution of assumed KPI

Marketing Sports Betting Coordinator – NordicBet

?? Key responsibilities:
? cooperation with other departments in order to execute marketing campaigns
? building affiliate networks, CRM management, customer service quality assessment
? approving graphics for the website and newsletters, planning sales of additional products
? trend analysis and forecasting conducting with the QlikView

Marketing Sports Betting Coordinator – NordicBet

?? Key responsibilities:
? cooperation with other departments in order to execute marketing campaigns
? building affiliate networks, CRM management, customer service quality assessment
? approving graphics for the website and newsletters, planning sales of additional products
? trend analysis and forecasting conducting with the QlikView

Sports Analyst

?? Key responsibilities:
? managing risk and live betting rates in various sports disciplines
? creating unique odds (own rates) for lower Polish football leagues
? achieving year-on-year margin plans, 7%, 8% and 9%
? risk management prior to events’ beginning

Sports Analyst

?? Key responsibilities:
? managing risk and live betting rates in various sports disciplines
? creating unique odds (own rates) for lower Polish football leagues
? achieving year-on-year margin plans, 7%, 8% and 9%
? risk management prior to events’ beginning

Degree Programs

Bachelor’s Degree, Business Administration and Management, General

Certificate of Achievement with Distinction, Certificate No: 7376P/15, Marketing/Marketing Management, General

Certificate of Achievement, Certificate No: 4363P/13, Marketing/Marketing Management, General

Cetrificate of Achievement, Excel Intermediate

Master’s degree, Education in information technology

Licenses and Certifications

Using Emotions to Leverage and Accelerate Change: A Guide for Leaders

Leading with Emotional Intelligence

How to Give Negative Feedback to Senior Colleagues

Leading Productive Meetings

Decision-Making Strategies

The Six Biases of Decision-Making

Making Better Decisions by Thinking in Bets

Communicating In the Language of Leadership

Google Analytics for Beginners

Course – Thinking (Psychology)

Using Emotions to Leverage and Accelerate Change: A Guide for Leaders

Leading with Emotional Intelligence

How to Give Negative Feedback to Senior Colleagues