Best User Feedback Tools for Product Managers

A customer is a primary reason behind a product’s success or failure. Any company or organization exists in the market due to the customers. The customers are essentially the users of your product because they ‘use’ your product. When a product is introduced in the market, it is purchased and utilized by the users. If the users like the product, they share their feedback and share their experiences with other users, this is called user feedback. We will discuss about it in detail further in this article.

With positive responses, more users buy the product. The same cycle continues, leading to increased revenue generation for a company. User feedback, hence, plays a significant role in the success of a product. Expert feedbacks is also related intimately to user feedback.

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

-Mahatma Gandhi

Let’s understand user feedback in detail.

What is User Feedback?

User feedback can be described as qualitative and quantitative data collected from the users on a company/organization’s website, mobile application, and email campaigns. The data includes the positive as well as the negative responses of the customers. It also includes the requests given by the customers that help a company improve a product.

User feedbacks are very important to evaluate how a product is faring in the market. Though, there are millions of user feedback for a product that needs to be read and analyzed. For this purpose, user feedback tools are used. Expert feedbacks can also be measured with the help of this tool.

user feedback
User Feedback

A user feedback tool is a software tool that is designed to help a company/organization to collect, measure and analyze customer feedback.

Importance of having a tool

  • Creating a better customer experience: User feedback tools helps you to increase the number of customers and to retain existing clients by making you work to provide a better customer experience for all the users.
  • Improvement in product or service: By collecting the feedback of users, you can analyze the flaws of your product and work on it to make it better for the future experiences of the customers.
importance of user feedback
Importance of User Feedback
  • Increased customer retention: By getting to know about the unhappy customers and the flaws of your product, you can fix them so the customers are retained for the long run.
  • Helps to get in line with the key metrics: User feedback tools help in achieving the key metrics. It helps in improving the Customer Satisfaction Score, Net Promoter Score, sales, ROI, etc.

Best user feedback tools

Some of the best user feedback tools in the market includes:


UserReport is a multi-purpose customer feedback tool that consists of a survey widget and a feedback widget. The survey widget helps to track user satisfaction, and net promoter scores (NPS) and is used to dig into the audience demographics. One special feature of UserReport is that it allows the users to vote on the feature requests that ensure better prioritization of the tasks that require the foremost work.


Qualaroo is best known for the actionable feedback it provides and for the super-specific information it gives. The tool allows the users to collect contextual, qualitative insights using the surveys and the questionnaires that are designed for capturing many insights as compared to normal email surveys. The key features of the tool include Nudge templates, targeting and sentiment analysis, and UX feedback, among many others.

user feedback tools
User Feedback Tools


Survicate is another top user feedback tool that is used by users to trigger targeted surveys at different locations on websites. It also sends out questionnaires via email to different users. It is seen that Survicate offers chat surveys in addition to a library of predefined surveys from which users can choose what they like.


TrustPilot is one of the most popular and trending online review tools that help in establishing trust between users and businesses. TrustPilot allows the users to upload their mailing lists which helps in sending out the invites enabling the customers to review them. The reviews in this tool are also fed into the search engines like Google or Microsoft. This helps in updating the Google Seller Rating and therefore improving the visibility in the online advertisements and the search engines as well.


In addition to a user feedback tool, Usersnap is also a bug reporting tool that allows users to collect satisfaction ratings, screenshots, and contextual feedback from customers. Many customization options allow customers to design surveys according to their interests. Usersnap integrates with many popular software solutions like Slack, Trello, and Zendesk.

Apart from this, frame a hypothesis that needs to be proven and create a questionnaire that will help you prove the hypothesis right or wrong. You can collect feedback through one of these: one-on-one interviews for qualitative and survey forms for quantitative. Once you have enough responses to your survey or interview, start analyzing each question by using pie charts or graphs. Using these results you can conclude whether your hypothesis is right or wrong. This will help you understand your users better and also know what are the pain points they are facing.


Understanding the problems or the customers outside statistics and numbers is also necessary. Customer interviews are one of the best tools for this purpose. This includes automated interviews, face-to-face interviews, and feedback collection from support.

In the end, expert feedbacks and user feedbacks are significant aspects of a company’s growth and development.


This article talks about the various feedback tools used to measure user feedback and expert feedbacks. To begin with, user feedback is the qualitative and quantitative data collected from the users on a company/organization’s website, mobile application, and email campaigns. A user feedback tool is a software tool that is designed to help a company/organization to collect, measure and analyze customer feedback. User feedback tools are important in creating a better customer experience, improving a product, increasing customer retention, and achieving key metrics. The top user feedback tools include UserReport, Qualaroo, Survicate, TrustPilot, and Usersnap.

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