Clarifying questions: Is it a physical product or an app? who are we (start-up)? Do we have any other product in the market?

new headphones

Goal 

• User acquisition since it’s a new product

Customers

• Partial hearing loss
• Complete hearing loss
• Care takers can also use it
• People who wear hearing aids – working professional and want a way to listen to music when they commuting
• People who don’t wear hearing aid

Use cases/pain points

Plug them to my phone ? put them in my ear ? select music ? start listening

• I cannot put them in my ear – I have hearing aid
• I can’t hear so need something to tackle my hearing problem
• I want to make sure it doesn’t affect my hearing aid quality so I can listen to outer sounds
• If there is a way to connect to 911 so i feel safe

Solutions

1. Bone conduction technology – it’s close to the ear and converts sounds to vibration and bypass auditory
2. Headphones are designed to stay outside the ear
3. There is a button and connected wirelessly to call 911 and can share the location – headphones are connected wirelessly to the phone

Prioritize

Metrics

Number of headphones sold, user reviews – sentiment analysis, how many headphones are returned and the reasons for returns