Verified feature in Instagram showcases that a particular profile is verified for identity

I am assuming that the scenario is that the verified feature is not the paid feature as of now à Yes

Apart from providing the authenticity, there is a sense of celebrity quotient for the verified profiles

Vision of Instagram

–          Enable a platform for people to connect and build communities and follow and know each other

As a PM of Verified feature, I will set my product goal

Product goal

To make the experience of engagement authentic

User segment

1. Verified profile
2. Uniqueness
3. Ego satisfaction
4. People following the profile
5. Authenticity
6. Right content for consumption

If I have to say that my product is making a difference, it has to deliver exponential value to both the user segments

Some critical KPIs

1. % increase in monthly engaged user for verified Instagram profile
2. # verify profile requests per month
3. % increase in engagement metrics
4. It could be either like, share, story, tagging, etc

For me the most important success metrics would be the increase in unique user engagement after getting verified vis-à-vis when being a non-verified profile