clarifying questions:

1. any specific age group for these kids? – let us say 5-13.

2. can i assume that FitBit part of Google ?

3. fitbit offers hardware and software. i am assuming that we will focus on the app side

Let us start with the industry landscape – there are premium players such as Apple Watch but they don’t offer cater towards kids. and there are the rest that compete on cost and they largely offer similar products. and no one offers unique value for kids. so, i think we should build this product.

4. let me start with defining the goal.  our mission is  To empower and inspire people to live a healthier, more active life.   Our goal for this product is to increase acquisition and to engagement so that we can retain these kids to stay with our ecosystem as they enter their teens and adulthood.

here is a high level structure i use while designing any products.

first, let us segment our customer and then choose a segment where we will focus on, then let us identify challenges for these kids and then figure out a product idea that will truly solve these needs.

segments

1. parents -> a) who wants to raise kids as professional athletes , b) who want to buy smartwatch for their kids safety c) who want to teach kids on living fit/healthy lifestyle. c) who have kids with health issues

2. kids -> a) want to look cool , b) self-motivated kids with fitness part of their lifestyle.

the buyer segment with a larger addressable market is parents who want their kids to maintain healthy lifestyle.  So, let us focus on this segment and persona

pain points on safety

1. how should i choose a watch that will help my kid and he/she will enjoy wearing

2. i am worried if my kid is far away from me.

3. how will i know about my kids meeting their goals?

solution

1. one click to call (medium impact, low cost of effort)

2. auto notify when the kid reaches specific destination  (high impact, medium cost of effort). we will build this option for MVP as a unique differentiator.

3. AI/ML to detect a kids day life pattern and auto-notifications (eg: your kid has reached home)

4. health alerts if any deviation is detected (fever, blood pressure changes etc.)  (medium impact, low effort). part of our MVP.

for MVP,  will build auto notifications with health alerts. in subsequent versions, i will build ML to detect kids pattern and auto notify.

metrics

1. no of items sold – no. of items returned

2. no. of customer-reported issues via service calls

3. no. of calls or notifications used via the watch

summary: we focused on parents who are concerned about kid’s safety and our watch will provide one click to call their loved ones.